Post on 02-Jul-2015
description
Kingshuk Hazra | leadStrategus.
leadStrategus
@kingshukhazra
Unfortunately the best wine still needs a new bottle
“You may find an audience with
innovators and early adopters,
but the mainstream market,
where the profit resides, will
reject your product unless
marketed correctly.”
Geoffrey Moore, Futurist Author __
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@kingshukhazra
THOUGHT LEADERSHIP
VISUAL ELEMENTS – Advertising, Website, Social Media,
Collateral, Case Studies
PUBLIC RELATIONS
1-1 EVENTS & SPEAKING
TELE
DEMAND GENERATION PROCESSES PROCEPROCESSES
PIPE
LIN
E Q
UA
LIY
&
VEL
OCI
TY
DATABASE
CRM & MARKETING AUTOMATION
SUPERIOR KNOWLEDGE & INSIGHT OF CUSTOMERS
Do you focus on your Roots or only on the Leaves & fruits? To get the right Marketing ‘fruits’ you have to work the roots
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@kingshukhazra
Biggest challenge for Indian SME today - attracting /retaining talent
“All of our assets walk out
of the door each evening.
We have to make sure
that they come back the
next morning.”
Narayana Murthy, Founder - Infosys__
@kingshukhazra
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leadStrategus
@kingshukhazra
Could your young Marketing team do with some leadership / mentoring?
“I am not afraid of an
army of lion being led by
a sheep; I am afraid of
an army of sheep led by
a lion.”
Alexander the Great__
@kingshukhazra
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leadStrategus
@kingshukhazra
Extrapolation from multiple sources of data__
No serious Indian business can avoid going ‘digital’ anymore!
Out of 1,284 milion Indians
• 1/6 have Internet access = 214 million • 1/10 have mobile internet access = 128 million • 1/13 have Social Media access = 100 million Considering that there are 1.3 million SMEs and < 5000 enterprises; and Corporate founders/ decision makers comprise the top strata of society,
you don’t have to be a rocket science to assume that >90% of all Indian B2B decision makers are Online / Social / Mobile
@kingshukhazra
5
@kingshukhazra
"The greatest danger in times of turbulence is not
the turbulence. It is to act with yesterday's logic." Peter Drucker, Father of Management__
@kingshukhazra
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Should non-context aware techies drive your Marketing strategy?
@kingshukhazra
OUTSOURCED MARKETING
LEADER
Team Motivation Coaching &
mentoring from
someone who has
walked the path –
great for
team spirit
To get ‘fruits’ –
work on ‘roots’ Marketing excellence
comes from sweating
small back-end stuff
For B2B cos. –
Marketing Can be difference
between survival &
bankruptcy. Get a
pro to guide your
marketing
Traditional
marketing still
rocks Effective old
fashioned Tele,
Events & PR still
deliver the best
ROI
Digital brings
new dimension You NEED digital,
but does your digital
agency really
understand your
business?
leadStrategus
@kingshukhazra
MARKETING ENGINE
Commnctn.
Engine Case Study- create
disseminate
Speaking &
Tradeshows.
Social Media & PR
Demand
Generation
Engine Integrated Campaign
Connect Leads,
Opportunity, & Deals
in 1 database
Leads
Engine Connect & flow of
Leads, Opportunity,
& Deals
Measure &
Optimize
Engine Web Optimization
Test, test & test
Track activities
Stakeholder
Sensing
Engine Market Intelligence &
Research
Market Research
Web Research
@kingshukhazra
Thought Leadership
• Marketing Roadmap & Plan
• Executive Preso. create & coach
• Media & Analyst Relations
Awareness build & Collateral
• Case Study & References
• Articles & writeups
• Offline & Online Advertising
• Social Media memes & posting
Demand Generation
• Partner Co-Marketing
• Direct mail & email marketing
• Media buying
• Search Engine
• Own Events
• Trade show
Marketing Infrastructure
• Outbound Telemarketing
• CRM & Marketing Automation Software
• Database Build & Maintenance
leadStrategus
@kingshukhazra
Marketing Elements
Scope
• Create & fine
tune Marketing
Roadmap &
Plan
• Mentor & guide
team / agency
• Create & fine
tune Marketing
Roadmap &
Plan
• Do Thought
Leadership
activities
(PR+AR, Exec.
Presentation +
coach)
• Create & fine
tune Marketing
Roadmap &
Plan
• Do Thought
Leadership
• Do Awareness
/ collateral
(writeups,
Social Media,
reference,
Advertising)
• Only Advisor • Primarily
Advisor
• Outsourcing +
Advisory
• Create & fine
tune Marketing
Roadmap &
Plan
• Do Thought
Leadership,
Awareness/
Collateral,
Demand
Generation &
Infrastructure
• Full
Outsourcing
Plan, Mentor & Monitor
Some Execution Significant Execution
All Execution
Warning! Self Promotion follows! __
leadStrategus
@kingshukhazra
I. Expertise – We live,
breathe, & swear by
B2B Marketing
II. Competence – In this
line – as a business /
exec. for over 15 years
III. Trustworthiness – We
will not make any
promises we cant
keep
leadStrategus
@kingshukhazra
• Kingshuk is a B2B industry Chief Marketing Officer with a heritage of delivering Marketing Execution + Leadership across SAP, Amazon Web Services, IBM, Oracle, Gartner – many places as marketing employee #1/2
• Has strong domain knowledge & network: Processes, frameworks, collaborators, partners – together we can hit the ground running
• Highest levels of integrity – WYSIWYG (What You See Is What You Get)
@kingshukhazra
Just do some stuff. Take the first steps.
The worst that can happen is you will feel a bit strange.
The best? You begin to revolutionise your marketing.
“ ”
Source: B2B Summit 2013 crunched by @earnestagency
leadStrategus
Kingshuk Hazra | leadStrategus.
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