Creating & Expanding Your Identity in the

Web 2.0

Presentation by Iris LikaClark University

Fall 2012Social Media Marketing

Prof. Frechette

Where do you begin?

Start leading your success through Homestead…

Benefits of your own Website Recognition of the individual/business in the social media

Far cheaper and much more flexible than print advertising

Offer convenience

Improve credibility

Promote your brick & mortar presence Two-way communicative marketing

Growth Opportunity

When to start your own website

A new business A professional (professor, PhD, doctor,

scientist, etc.) A hobby/job seeker (a photographer, a

painter, a dog walker, babysitter, etc.) A talent (a dancer, a singer, a make-up

artist, an actor, a hair dresser, a writer, etc.)

Connecting your Website to Social Media / “Word of Mouth”

Twitter - Find out what’s happening, right now.

Facebook - Helps you connect and share with the people in your life.

Google+ - you can share the right things with the right people.

YouTube - Share your videos with friends, family, and the world.

Examples of Personal Websites

personal website.jpg

Examples Cont.

Examples Cont.

Steps to a successful launch

Determine the PURPOSE of the site. Determine your AUDIENCE. Research the COMPETITION. Begin to gather and outline CONTENT. Decide what FEATURES your site will

include.

Steps Cont.

Design a SITE MAP. [Home, (Product Page of some sort), Resume/Portfolio, Photo Gallery, Contact Information]

Share your DESIGN thoughts and ideas. Determine how frequently your site will

need to be UPDATED. Choose a TIMELINE. Determine Your BUDGET.

Personal Website + Social Media = Successful Groundswell LISTENING

TALKING

ENERGIZING

SUPPORTING

EMBRACING

Give your audience a voice to be heard (Reviews, suggestions, comments, etc.)

Respond to customers/fans/audience and stimulate two-way conversations

Finding the most enthusiastic customers/fans & use groundswell to enhance the word of mouth.

Build a support system through Social Media

Keep up to date, add your latest accomplishments and help others come up with ideas for your business

References http://www.webworldindex.com/articles/12-Benefits-Of-Having-A-Webs

ite.html http://www.jasonmlarsen.com/ http://juliefrechette.com/ http://www.youtube.com/watch?v=M0H5KRcpDZU https://twitter.com/ https://accounts.google.com/ServiceLogin?

service=oz&continue=https://plus.google.com/?gpsrc%3Dgplp0&hl=en https://www.facebook.com/ http://www.youtube.com/watch?v=_cc3grGgE6s http://www.homestead.com/free-website/ https://www.homestead.com/~site/Scripts_Signup/Signup.dll?

CMD=CMDLoginInformationCCR http://billing.ninthworldcreations.com/whmcs/knowledgebase.php?

action=displayarticle&id=1