Welcome to the Social Media Seminar- I hope your brain is ready for some action!

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Social Media is Not a Fad

• Any Statistics Jump Out At You?• 96% of Millennials have joined a social network• Facebook Tops Google for Weekly Traffic• Facebook 3rd largest country!• Email passe?• YouTube 2nd largest search engine• It’s a Fundamental Shift in the way we

communicate

What Do You Know About Twitter?

Linkedin-A Must for all Professionals

YouTube- A Search Engine In Its Own Rank

• 2 Billion Views Per Day as of May 2010

HOW MUCH DO YOU “LIKE…”

Social Media For News And Info

• News Breaks Faster • Real Time Coverage From Numerous

Perspectives• Allows For Help and Relief to Move Faster• Any Examples You Can Share?

Benefits of Social Media Marketing…What Have You Heard?

…Benefits of Social Media Marketing

• Brand Awareness

…Benefits of Social Media Marketing

• Improved Customer Service and Retention

…Benefits of Social Media Marketing

• Lowering Recruitment Costs or Employee Turnover

• Lowering Customer Service Costs• Lowering Marketing and Product Design Costs• Increasing Sales via WOMM, reviews, ratings• Lowering Advertising and PR costs

By Lowering Overall Costs

…Benefits of Social Media Marketing

• IMPROVED CORPORATE CULTURE

What Does Zappos Sell?

What are the CONS to Social Media?

Fear of Exposure

Fear of Exposure

• Dealing With Transparency• Social Media Policies and Guidelines• Dealing With The Time Factor• Handling Negative Comments and

Publicity

LINKEDIN-MAIN FEATURES

• Status Updates• Groups and Discussions• Questions & Answers• Career Path Building• Industry Networking• Recruiting

LINKEDIN EXERCISES

• Make some connections• Follow Company Profiles• Review Company Profiles• Submit a Question• Post a Discussion Topic• Add Applications to Your Profile

What’s a Tweet and Do I have to?

• No You Don’t Have To-Let me tell you why• It’s Not the Same as Facebook• Micro-blogging conversations in 140

characters or less• Information Overload?

Let’s Learn How To Tweet-Exercise

• Account Setup• Let’s Use Tweetdeck-www.tweetdeck.com• Tools to make your experience wonderful• Making Tweetdeck lists• Search.twitter.com• Are you listening?

Facebook Fan Page Fundamentals

• Difference Between Fan Page and Profile• Who Should be the Admin?• What is the Purpose and Goal of your Page?• Landing Page• Making the Profile Pic Wow Them• Decide on Content Strategy

Facebook Exercises

• Making a Fan Page-Tips and Tricks• Vanity URL• Facebook Lists• Posting Status Updates Without the Links

How to Gain Facebook Fans

Yes You Can Use Print!

• Newsletters• Business Cards• Letterheads• Door Hangers• Print Ads• Banners

USE YOUR EMAIL SIGNATURE

Using Facebook Ads

• Target Your Audience• Extremely Cost Effective• Excellent Analytics• Easy to Setup

Make it fun for your residents

to connect!

Other Suggestions

• Add a Link To Your Personal Profile• Use The Share Button• Use The @ Tag function• Autograph Other Fan Pages

A Big Iffy on the Suggest to Friends Feature

I Just Don’t Have Time!!!

Make Time!

• Be committed to consistency• You can over do it!• Be prepared to measure results to justify time• Do not expect results overnight

Content Generati on

• Google Alerts-Where to Start? • Google Reader• RSS Feeds and Blog Subscriptions• Creating Your Own Blog?-Does that sound

painful?

Return on Engagement-ROE

• You Can’t be Antisocial and Use Social Media• Creating Conversation—Demonstration Time!• Getting Others Talking About You• People Are The Killer App• No Disconnect Between Platforms

I Hope You Enjoyed the Class!Thank you so much.

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