The Digital Landscape2014

@IpsosMENA

@ElieAounLeader

Elie Aoun – MediaCT - MEAP President

20 million interviews per

year

5,000 clients

worldwide

Ranked 3rd largest Market Research

firm in the world

Publicly traded on Paris Stock

Exchange

1600+ full-time professionals

Direct presence in 85 countries

IPSOS TODAY

More than 1 million

interviews per year

800 clients in

MENA

Leading research agency in MENA

950+ full-time employees, 1,500+

freelance interviewers

Covering more than 20 MENA countries

IPSOS MENA TODAY

More than 25 years of experience

in the MENA market

What happened in 2013?

Our study started in 9 MENA countries

We talked with 25,928 people

Internet penetration

Increased in ALL countries

A Quick Pinch of Salt ….

Electronic Games

Penetration Increased

/remained stable.

Social Networks

penetration

Increased in

ALL countries Smartphones

penetration

Increased in ALL

countries

Online Streaming &

Online downloads

Penetration Increased

/remained stable.

Internet in

MENA (Key Markets)

INTERNET IN KSA

60% Internet Penetration

KSA

8.5 Million Internet Population

82% Internet Penetration

12.3 Million Internet Population

INTERNET IN UAE

75% Internet Penetration

5 Million Internet Population

63% Internet Penetration

9.4 Million Internet Population UAE

92% Internet Penetration

6.1 Million Internet Population

INTERNET IN EGYPT - Urban

26% Internet Penetration

5.5 Million Internet Population

Egypt

(Urban)44% Internet Penetration

9.2 Million Internet Population

INTERNET IN LEBANON

56% Internet Penetration

1.7 Million Internet Population

63% Internet Penetration

9.4 Million Internet Population

61% Internet Penetration

1.9 Million Internet Population

INTERNET IN KUWAIT

64% Internet Penetration

1.7 Million Internet Population

63% Internet Penetration

9.4 Million Internet Population Kuwait

79% Internet Penetration

2.1 Million Internet Population

INTERNET IN JORDAN

55% Internet Penetration

2.2 Million Internet Population

63% Internet Penetration

9.4 Million Internet Population Jordan

56% Internet Penetration

2.3 Million Internet Population

Social

Networks(Key Markets)

Social Media penetration Increased in all countries compared to last year.

Active daily users also increased in all countries compared to last year.

KSA UAE Egypt KuwaitLebanon Jordan

81% 87% 89% 87% 87% 95%

72% 71% 73% 76% 76% 94%

PENETRATION OF SOCIAL NETWORKS AMOUNG INTERNET USERS

95% 99% 99% 98%90%

99%93%

99%99% 98%

83%

100%

KSA UAE Egypt Lebanon Kuwait Jordan

PENETRATION OF AMOUNG SOCIAL NETWORK USERS

2012 2013

33%28%

19%18%

46%

10%

57%

43%35%

28%

48%

10%

KSA UAE Egypt Lebanon Kuwait Jordan

2012 2013

PENETRATION OF AMOUNG SOCIAL NETWORK USERS

Online

Streaming(Key Markets)

Online content streaming consumption Increased in all countries

compared to last year.

Kuwait

49%

Lebanon

23%

KSA

43%

2012- 51%

2013- 63%

KSA

2012- 42%

2013- 56%

Egypt

2012- 60%

2013- 60%

UAE

2012- 37%

2013- 37%

Lebanon

2012- 75%

2013- 86%

Jordan

2012- 62%

2013- 68%

Kuwait

PENETRATION OF ONLINE STREAMING AMOUNG Internet USERS

Online

Downloads(Key Markets)

More people now download content online when compared to last

year

UAE - 64%

KSA - 71%

Jordan - 55%

Lebanon - 68%

Kuwait - 51%

Egypt - 66%

HOW MANY OF THE INTERNET USERS DOWNLOAD CONTENT 2013

E-Games(Key Markets)

E-Games penetration slightly increased or remained stable in most

countries.

45%

29%

20%37%

37%

32%

PENETRATION OF E-GAMES AMOUNG TOTAL POPULATION -2013

KSA

UAE

EgyptKuwait

Lebanon

Jordan

45%

29%

20%37%

37%

32%

PENETRATION OF ONLINE GAMES AMOUNG E-GAMERS - 2013

KSA

UAE

EgyptKuwait

Lebanon

Jordan

38% Play Online

49% Play Online

57% Play Online

TOP DEVICE USED TO PLAY E-GAMES PER COUNTRY

KSA UAE Egypt Kuwait Lebanon Jordan

Smartphones(Key Markets)

Smartphones penetration increase in all countries with no

exceptions!

63%

79%

61%

72%

36%

63%

49%

69%

5%

6%

KSA UAE Egypt KuwaitLebanon

SMARTPHONES PENETRATION ACROSS TOTAL POPULATION*

*Not considering multiple devises

KSA UAE Egypt KuwaitLebanon

MOBILE INTERNET ACCESS ACROSS SMARTPHONE OWNERS*

*Not considering multiple devises

83%84% 68% 85% 90%

71% 68% 74%77% 84%

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Trust !

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