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PEPSI IPL - USER GUIDELINES . 1

PEPSI IPL 2015 LOOK & FEEL

24 March 2015 7:11 PM

PEPSI IPL 2015BANGALORE – STADIUM

BRANDING

. 2PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDING

General Rules:

Sizes are always indicated as: Width x Height.

Sizes are always indicated in Feet ‘ and Inches ” (12 inches = 1 foot).

Notes:

Summary:

Logo : IPL 54 / RBC 24 / BCCI 12 / MCC 12

Total artwork surface: 47,495 sq ft

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BANGALORE STADIUM

BRANDING

Map and Stand Tiltes

Stand Listing:

Stand N

Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

Stand M2Stand M1

Pavilion 1Pavilion 2Pavilion TerracePavilion Corporate

Pavilion 3Pavilion 4

Stand AExecutive Corporate

Stand B UpperStand B Lower

Concourse

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BRANDING

Stadium Layout Overview

Pavilion 3Pavilion 4

Stand B UpperStand B Lower

Stand AExecutiveCorporate

Pavilion 1Pavilion 2Pavilion TerracePavilion Corporate

Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

Stand M2Stand M1

Stand N

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Stadium Mock-Up:

Artwork surface: 2,504 sq ft

Stand N

Below Roof

Pillar

Back Wall

Gangway

. 6PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDINGFiles Name:IPL2015_Bangalore_N_BelowRoof

Stadium Mock-Up:

Below Roof

Stand N

A

A

Artwork Size Quantity

A 105’ 4” x 6’ 1

Surface 632 sq ft

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BRANDING

Stadium Mock-Up:

Back Wall

Stand N

Files Name:IPL2015_Bangalore_N_BackWall

A1

A1

B1

B1

C

C

B2

B2

A2

A2

Artwork Size Quantity

A 31’ x 4’ 2

B 38’ x 4’ 2

C 12’ 6” x 4’ 1

Surface 602 sq ft

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BRANDING

Stadium Mock-Up:

Pillar

Stand N

Files Name:IPL2015_Bangalore_N_Pillar_Qt4

A

A A A A

Artwork Size Quantity

A 8’ 4” x 29’ 5” 4

Surface 980 sq ft

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BRANDING

Stadium Mock-Up:

Gangway

Stand N

Files Name:IPL2015_Bangalore_N_Gangway

A

A

B

B

C

C

Artwork Size Quantity

A 10’ 8” x 7’ 1” 1

B 30’ 9” x 5’ 9” 1

C 7’ 5” x 5’ 1

Surface 289 sq ft

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Stadium Mock-Up:

Artwork surface: 11,358 sq ft

Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

Below Roof

Upper Pillar

1st TierUpper Gangway

Lower Gangway

Screen

Lower Pillar

. 11PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDINGFiles Name:IPL2015_Bangalore _C,G,M3&4_LowerGangway

Stadium Mock-Up: Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

Lower Gangway

Artwork Size Quantity

A 9’1” x 2’5” 1

B 10’10” x 3’3” 1

C 9’5” x 3’10” 1

D 11’10” x 3’10” 1

E 9’4” x 3’ 1

F 11’10” x 2’7” 1

G 9’5” x 3’ 1

H 12’ x 2’10” 1

I 8’7” x 3’2” 1

Surface 287 sq ftA

I

D

H

AD

EF

G

HI

B

F

E

B

C

G

C

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BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDINGFiles Name:IPL2015_Bangalore _C,G,M3&4_UpperGangway

Stadium Mock-Up: Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

Upper Gangway

Artwork Size Quantity

A 11’4” x 3’10” 1

B 12’ x 4’4” 1

C 11’11” x 3’9” 1

D 12’7” x 3’4” 1

E 11’8” x 3’7” 1

Surface 224 sq ft

A D

A D E

B E

B

C

C

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Artwork Size Quantity

A 6’3” x 9’8” 15

B 6’3” x 8’ 6

Surface 1,206 sq ft

Files Name:IPL2015_Bangalore _C,G,M3&4_LowerPillar_A_Qt15

Files Name:IPL2015_Bangalore _C,G,M3&4_LowerPillar_B_Qt6

Stadium Mock-Up: Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

Lower Pillar

A

A A A A AA A A A A A A A A A

B

B BB B B B

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BRANDING

Artwork Size Quantity

A 6’3” x 19’11” 13

Surface 1,618 sq ft

Files Name:IPL2015_Bangalore _C,G,M3&4_UpperPillar_Qt13

Stadium Mock-Up: Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

Upper Pillar

A

A A A A A A A A A A A AA

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BRANDING

Artwork Size Quantity

A 42’ x 3’4” 6

B 44 x 3’4” 3

C 43’7” x 3’4” 1

D 24’x 3’4” 2

E 41’x 3’4” 2

Surface 1,858 sq ft

Files Name:IPL2015_Bangalore _C,G,M3&4_1Tier

Stadium Mock-Up: Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

1st Tier

A1 A2

A1

A1

A1E1 E2

A2

A2

A2

A1

A1

A1

A1B1

B1

E1D1

D1 D2

D1

B2

E2

B2

B3

B3

C

C

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Artwork Size Quantity

A 43’ x 5’ 7

B 34’ x 5’ 7

C 46’ x 5’ 1

Surface 2,925 sq ft

Files Name:IPL2015_Bangalore _C,G,M3&4_BelowRoof

Stadium Mock-Up: Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

BelowRoof

A1 A2

A1

A1

A1

A1

A1

A1

A1

A2

A3

A3

C

C

A2

A2B1

B1 B1

B1

B1

B1

B1

B1

B2

B2

B2

B2

B2B2

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BRANDING

Artwork Size Quantity

A 42” x 5’ 9

B 34’ x 5’ 7

C 32’ x 5’ 1

Surface 3,240 sq ft

Files Name:IPL2015_Bangalore _C,G,M3&4_BackWall

Stadium Mock-Up: Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

Back wall

A1 A2

A1

A1

A1

A1A1

A1A1

A1

A1

A2

A3

A3

A3

A3

A2

A2B1

B1 B1

B1

B1

B1

B1

B1

B2

C

CB2

B2

B2B2

. 18PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDINGFiles Name:IPL2015_Bangalore _C,G,M3&4_Screen

Stadium Mock-Up: Stand C UpperStand C Lower

Stand G UpperStand G Lower

Stand M4Stand M3

Artwork Size Quantity

A 79’ x 8’4” 1

B 12’3” x 18’4” 1

C 12’6” x 18’4” 1

Surface 1,112 sq ft

A

A

B

B

C

C

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BRANDING

Stadium Mock-Up:

Artwork surface: 2,644 sq ft

Stand M2Stand M1

Below Roof

Back Wall

Gangway

Pillar

1st Tier

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BRANDING

Stadium Mock-Up: Stand M2Stand M1

1st Tier

Artwork Size Quantity

A 45’ x 6’ 2

B 48’6” x 6’ 1

Surface 831 sq ft

Files Name:IPL2015_Bangalore _M2&M1_1Ter

A1

A1

A2

A2

B

B

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BANGALORE STADIUM

BRANDING

Stadium Mock-Up: Stand M2Stand M1

Below Roof

Artwork Size Quantity

A 44’ x 5’ 2

B 36’8” x 5’ 1

Surface 623 sq ft

Files Name:IPL2015_Bangalore _M2&M1_BelowRoof

A1

A1

A2

A2

B

B

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BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDING

Stadium Mock-Up: Stand M2Stand M1

Back Wall

Artwork Size Quantity

A 32’ x 5’ 2

B 36’7” x 5’ 1

Surface 503 sq ft

Files Name:IPL2015_Bangalore _M2&M1_BackWall

A1

A1

A2

A2

B

B

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BANGALORE STADIUM

BRANDING

Stadium Mock-Up: Stand M2Stand M1

Pillar

Artwork Size Quantity

A 8’4” x 25’5” 3

Surface 635 sq ft

Files Name:IPL2015_Bangalore _M2&M1_Pillar

A

A A A

. 24PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDING

Stadium Mock-Up: Stand M2Stand M1

Gangway

Artwork Size Quantity

A 12’9” x 2’1” 1

B 12’ x 2’1” 1

Surface 51 sq ft

Files Name:IPL2015_Bangalore _M2&M1_Gangway

A B

BA

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BANGALORE STADIUM

BRANDING

Stadium Mock-Up:

Gangway

Below Roof

Ist Tier

2nd Tier

Pavilion 1Pavilion 2Pavilion TerracePavilion CorporateArtwork surface: 14,423 sq ft

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BRANDING

Files Name:IPL2015_Bangalore _CorporatePavilion_1Tier

Stadium Mock-Up: Pavilion 1Pavilion 2Pavilion TerracePavilion CorporateArtwork surface: xx,xxx sq ft

1st Tier

Artwork Size Quantity

A 37’9” x 3’3” 1

B 55’ x 3’3” 1

C 44’ x 3’3” 1

Surface 444 sq ft

A

A

C

CB

B

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BRANDING

Files Name:IPL2015_Bangalore _CorporatePavilion_2Tier

Stadium Mock-Up: Pavilion 1Pavilion 2Pavilion TerracePavilion Corporate

2nd Tier

Artwork Size Quantity

A 35’ x 4’ 1

B 62’7” x 4’ 1

C 32’ x 4’ 1

Surface 518 sq ft

A

A

C

CB

B

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BRANDING

Files Name:IPL2015_Bangalore _CorporatePavilion_BelowRoof

Stadium Mock-Up: Pavilion 1Pavilion 2Pavilion TerracePavilion Corporate

Below Roof

Artwork Size Quantity

A 47’ x 3’3” 2

B 36’6” x 3’3” 1

Surface 435 sq ft

A1

A1 A2

A2

B

B

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BANGALORE STADIUM

BRANDING

Stadium Mock-Up:

Gangway

Pavilion 1Pavilion 2Pavilion TerracePavilion Corporate

Artwork Size Quantity

A 10’1” x 3’11” 1

B 10’7” x 4’3” 1

C 16’ x 4’7” 1

D 7’4” x 3’11” 1

Surface 186 sq ft

A

A B

C

D

B C D

Files Name:IPL2015_Bangalore _CorporatePavilion_Gangway

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BRANDING

Stadium Mock-Up: Stand B UpperStand B Lower

Stand AExecutiveCorporate

Pavilion 3, Pavilion 4

Artwork surface: 15,452 sq ft

Below RoofUpper Pillar

1st Tier

Upper Gangway

Lower Gangway

. 31PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDINGFiles Name:IPL2015_Bangalore _P3,P4_LowerGangway

Stadium Mock-Up:

Lower Gangway

Stand B UpperStand B Lower

Stand AExecutiveCorporate

Pavilion 3, Pavilion 4

Artwork Size Quantity

A 7’9” x 2’11” 1

B 7’8” x 2’10” 1

C 9’ x 2’4” 1

D 8’11” x 3’9” 1

E 9’ x 2’5” 1

Surface 120 sq ft

A D

AD E

B E

B

C

C

. 32PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDINGFiles Name:IPL2015_Bangalore _P3,P4_UpperGangway

Stadium Mock-Up:

Upper Gangway

Stand B UpperStand B Lower

Stand AExecutiveCorporate

Pavilion 3, Pavilion 4

Artwork Size Quantity

A 12’8” x 2’10” 1

B 11’9” x 3’1” 1

C 11’9” x 2’6” 1

D 11’9” x 3’1” 1

E 11’10” x 3’ 1

Surface 139 sq ft

A D

AD E

B E

B

C

C

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BRANDING

Artwork Size Quantity

A 8’1” x 26’8” 15

Surface 3,233 sq ft

Files Name:IPL2015_Bangalore _P3,P4_UpperPillar_Qt15

Stadium Mock-Up:

Upper Pillar

Stand B UpperStand B Lower

Stand AExecutiveCorporate

Pavilion 3, Pavilion 4

A

A A A A A A A A A A A A A A A

. 34PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDINGFiles Name:IPL2015_Bangalore _P3,P4_1Tier

Stadium Mock-Up:

1st Tier

Stand B UpperStand B Lower

Stand AExecutiveCorporate

Pavilion 3, Pavilion 4

Artwork Size Quantity

A 42’ x 5’ 8

B 44’ x 5’ 6

C 46’ x 5’ 1

Surface 3,392 sq ft

A1 A2 A2 A2A2

A1

A1

A1 A1

A1

A1

A1

A2

A2

A2

A2

B1

B1

B1

B3 CB4

B3

C

B4

B1

B2

B2

B2B2

. 35PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDINGFiles Name:IPL2015_Bangalore _P3,P4_BelowRoof

Stadium Mock-Up:

Below Roof

Stand B UpperStand B Lower

Stand AExecutiveCorporate

Pavilion 3, Pavilion 4

Artwork Size Quantity

A 44’ x 5’ 9

B 36’ x 5’ 7

C 37’9” x 5’ 1

Surface 4,114 sq ft

A1 A2

A1

A1

A1

A1A1

A1A1

A1

A1

A2

A3

A3

A3

A3

A2

A2B1

B1 B1

B1

B1

B1

B1

B1

B2

B2

B2

B2B2

B2

B2B2

. 36PEPSI IPL 2015

BANGALORE – STADIUM BRANDING

BANGALORE STADIUM

BRANDINGFiles Name:IPL2015_Bangalore _P3,P4_BackWall

Stadium Mock-Up:

Back Walll

Stand B UpperStand B Lower

Stand AExecutiveCorporate

Pavilion 3, Pavilion 4

Artwork Size Quantity

A 44’ x 5’ 9

B 43’ x 5’ 7

C 45’4” x 5’ 1

Surface 4,454 sq ft

A1 A2

A1

A1

A1

A1A1

A1A1

A1

A1

A2

A3

A3

A3

A3

A2

A2B1

B1 B1

B1

B1

B1

B1

B1

B2

B2

C

CB2

B2

B2B2