INTRODUCTIONThe Indian Premiere League (often abbreviated as IPL), is a Twenty20 cricket competition initiated by Board of Control for Cricket in India (BCCI) and supervised by BCCI Vice President Rajeev Shukla, Chairman and Commissioner for IPL

India's biggest property developer DLF Group paid US$50 million to be the title sponsor of the tournament

for 5 years from 2008 to 2013

The first session of the Indian Premiere League commenced on 18 April 2008 and lasted for 46 days with 60 matches scheduled. Increase in the number of franchises from 8 to 10 will increase matches from 60 to 94 if the same format is used

It Include 8 teams or “franchises”, consisting of player of different countries. On March 21st 2010 it was announced that 2 new teams from Pune and Kochi will be added to the IPL season

HISTORY

It was late June 2007 that two men arranged for a meeting for discussing an interesting sport event. It was Lalit Lodi ( vice president of BCCI) and with

Andrews Wildblood who participated in the history creating discussion

Following the same format as that of the club football in Europe, particularly English Premier league, IPL was launched as a competitive response to the

Indian Cricket League (ICL) which was launched by the Zee group

Logo of EPL Logo of ICL

The man behind IPL

In 2008-10 there was only 8 teams

TEAM COST OWNER COMPANY

$111.9million Mukesh Ambani Reliance industries

$111.6million Vijay Mallya United Breweries

$107 million T. Venkatram Reddy

Deccan Chronicle Group

$91 million N. Srinivasan Indian cements

$84 million G. Mallikarjuna Rao

GMR Group

$76 million Preity Zinta, Ness Wadia

Dabur Group(30%)

$75.4million Sharukh khan & Juhi Chawla

Red Chillies Entertainment.

$67 million Shilpa ,Raj kundra Emerging media

In 2011 two new teams were added in IPL

$370 million Subrata Roy Sahara

Sahara India Pariwar

$ 320 million Rendezvous sports world

In 2010, IPL became the first sporting event ever to be broadcasted live on YouTube

LOGO

Harbhajan Singh

Daniel Vettori

Kumar Sangakkara

MS Dhoni

Virendra Sehwag

Adam Gilchrist

Gautam Ghambhir

Rahul Dravid

Sourav Ganguly

TEAM COMPOSITION

Each team of IPL has a minimum of 16 players of whom 8 can be international

Composition of final 11 players

International – 4 playersNational – 4 playersRanji - 2Under 19- 1

TROPHY

2008-2010DLF IPL Cricket trophy

compromises of a player a player in a gold leafing. He is

shown holding a bat in his hand, next to a map of India. On the map, the names of all

the IPL teams have been engraved, symbolized by eight

rubies.

2011-2013 A new trophy was designed

for IPL 4 in view of it has been changed to a large cup

The orange cap is for highest run gather

The Purple cap is for highest wicket-taking bowlers

PRIZE

The IPL offers a total Rs. 25 crore in prize money• Champions: Rs. 10 crore• Runner up: Rs. 7.5 crore• Third prize: Rs: 3.75 crore• Fourth prize: Rs. 3.75 crore

RULES

Players

Acquiring Players

Revenue Distribution

Rights (Title & Television)

Others Rules

GOVERNMENT REVENUE

Direct Tax

Service Tax

First season:

The tournament started on 18th April 2008 in Bangalore and lasted for 46 days with 59 matches scheduled, out of which 58 took place and 1 was washed out due to rain. The final was played in DY Patil Stadium,

Nerul, Navi Mumbai . Rajasthan Royals defeated Chennai Super Kings in a last ball thriller.

Rajasthan Royals won the IPL champion

Second season:

The 2009 IPL, was the second seasons of the IPL. The tournament was held in South Africa and was played between 18 April to 24 May 2009. IPL was the second biggest cricket tournament in the world, after the

Cricket World Cup. The top four ranking sides progressed to the knockout stage of semi- final followed by a final. Deccan Chargers defeated

Bangalore Royal Challengers in a thriller and emerged as the second IPL Champion.

Third season:

The third season of IPL opened in January 2010 with the auction for the players. 66 players was offer but only 11 players were sold. No players

from Pakistan was selected. It was played between 12 March and 25 April 2010. It was also the first ever cricket tournament that was broadcast live on YouTube. The final four matches of the tournament were screened in

3D across movies halls in India.The tournament was won by the Chennai Super Kings, who defeated the

Mumbai Indians in the final played at Navi Mumbai.

.

Fourth Season:

The IPL 4 was hosted in India and the opening and closing ceremonies were held in M.A. Chidambaram Stadium, Chennai. The season ran from 8 April to

28 May 2011. This season the number of teams in the league went from eight to ten with the addition of the Pune Warriors India and the Kochi

Tuskers Kerala. The tournament was won by the Chennai Super Kings for the second successive seasons, defeating Royal Challengers Bangalore by 58 runs

in the final in Chennai. With this win Chennai Super Kings became the only team to have won the IPL on more than one occasion.

Fifth Season:

The IPL 2012 was the fifth season. The tournament began on 4 April and ended on 27 May 2012. it went for 53 days and 74 matches. Opening

ceremony held on Chepak Stadium. In this season the number of teams in the league went from ten to nine with the termination of Kochi Tuskers ( not paying the premium mount of 156 crores) Kerala. Kolkata Knight

Riders were the winning team , defending champions Chennai Super Kings.

.

BROADCASTS AND SPONSORSHIPS

The official sponsor of IPL is DLF group paid US$50 millions for 5 years tournament (2008 – 2013)

The television rights were sold to Sony for 10 years at Rs. 8700 crores ($1.94 billion)

Sponsorship agreements include a deal with motorcycle maker Hero Honda worth $22.5 million

PepsiCo for 2 years at $12.5 million

Kingfisher at $26.5 million

CHEERS TO IPL

IPL has given a new outlook to cricket, making it more diverse and

entertainment for cricket lover.It is the sum of sports+ entertainment+

money+ glamour = IPL

REASONS TO BE SUCCEED

• The IPL matches will be played on a Twenty20 cricket format and is by far, the shortest form of the game.

• Huge amounts of money are involved.

• The best of the best players participate in the IPL tournament.

• Retired players can play.

• Involvements of different popular actor and actress.

• Cheer girls

MARKETING STRATEGY

Auctioning the franchisees and players

Advertisement on TV , Radio Channels

Cheerleaders

World wild telecast

Closing and opening ceremony

Team owners selling tickets personally

Impact of IPL on other media

Television General Entertainment

Channels

Box Office

EFFECT OF IPL

The rising popularity of 2010 IPL merchandise, makes the event all the

more special. Do opt to shop online for 2010 merchandise and buy a wide

range of IPL jersey, IPL T-shirts, team specific Caps, Bags, Bottle Chiller, gym

bags, horns and others from brands such as Adidas, Reebok, Puma.

According to the Internet reports of media research by Television Audience Measurement (TAM) in 2010 , 38% of all IPL viewers are from

female category, which stands at around 6.68 million(2010) compared to the last two years.

More recently, to add buzz to the IPL season 3, many fashion shows and post-match parties have been organized in T20 format matches scheduled

after the match event.

PROCESS

IPL is the biggest event of the year

Marketing of IPL

An arrangement of stadium

COMPETITORS

CONTROVERSIES

Harbhajan slaps Sreenath

SACKING OF LALIT MODI

BYE BYE……..

Shah Rukh fights with MCA officials and security guards

Luke Pomersbach arrested for allegedly molesting a US women

Spot-Fixing

HOW IPL IS MAKING MONEY????

IPL- HONEY ITS ALL ABOUT MONEY!!!!

SWOT

STRENGTH

Short span

BCCI as a pillar

Involvement of top stars and celebrities

Global reach

WEAKNESS

Controversies

Money factor

Conflicts with international cricket

OPPORTUNITIES

Very attractive as a marketing communication opportunities

Huge opportunity for merchandising

Teenage segment need to be targeted

THREAT

If the level of competition drops, then revenue will fall

Gaining popularity of other sports amongst youth

Government regulations

THANK YOU