App Development &

Social Media

Notes from Kemp Edmonds

Who is this guy?

•BCIT Marketing Graduate

•Technology Enthusiast

•iPhone Imagined

•Social Media Evangelist

The Gold Rush is OVER

•Quality Apps with good marketing plans will make significant funds

Successful Local Examples:

•iFart/PoopTheWorld (sad but true)

•ColorSplash/Juxtaposer

YourChalleng

e is

Standing out in the

crowd

Your packaging is important

How will you stand out?

Your icon is your box

Brand Continuity

•Either you, your company or your app

•Choose one logo/icon for each

•Use the same logo across platforms:

•Nings, Twitter, LinkedIn, Meetup, Store

Challenge: Make it useful or

entertaining

Trying to do both may not work

Apps I HAD to buy -

Can’t live without it•Freemium - Dropbox & Tap Tap

•Use - AirMouse Pro & Surveillance

•A Good Port - Gangstar & Dexter

•Replay/Value - Simulation, action, time

•Docs - GoodReader

Social Media as Marketing

•Tweeting/Facebook MSG for score

•News & Information Sharing

•Compete with real friends

•Actual Social Media Apps

•iPhone OS 4 Game Center

iPhone OS 4 Game Center

•Apple’s new SOCIAL gaming network

•Invite friends to play a game

•Start a multiplayer game

•Matchmaking

•Track Achievements

•Compare high scores via a leaderboard

iPhone OS 4Opportunities: New

APIs

Strictly Social Media

•OLD: OpenFeint

•NEW: OS 4 Gaming Center

•Sharing Scores/Trophies

•Sharing Achievements

•Sharing Activities

WOMon Steroids

Email Social Media

Less scale more control

More scale less control

The Essential Social Networks

•Meetup or Other Variations

•Twitter

•LinkedIn

•Facebook for your App

•Telling not Selling yourself: a Blog

Using Social Media Beyond Marketing•Networking

•Finding Contacts

•Learning What Works

•Finding clients

•Collaboration

•Finding work

The Challenge: Cut through the noise

Making Money•Be the first

•Bring quality entertainment

•Create an addictive game

•Make a tool people can’t live without

•A video/audio editor + make it affordable

•Understand the marketing needs

Marketing Your Apps

Talk to the experienced

Presentation from Atimi:

j.mp/AtimiMKTG

Track your efforts and evaluatehootsuite.com OR j.mp

And then...

•Get started with the tools

•This presentation:

•Check out kempedmonds.com

•email kemp_edmonds@bcit.ca or Tweet @kempedmonds with more questions