IoT, Media & Marketing

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Transcript of IoT, Media & Marketing

MIT Enterprise ForumConnected Things 2016

Asif R. Khanasif@thelbma.com

@AsifRKhan@TheLBMA

#ConnectedThings2016

2016: Global Location Trends Report

Executives Consider A Variety Of Media Types Location-Based

Customer Service Leads Non-marketing LB Initiatives

“Social Location Services” & “Location Based Advertising” Top Areas Of Interest For 2016

$43.3b in location & context services by 2019

What Is A Screen ?

Living In A Sensor Driven World

We now are entering the

era of the

narratives

Embracing The IoT

Embracing The IoT

Tying It All Together

Thanks For Your Attention

Asif R. Khanasif@thelbma.com

@AsifRKhan@TheLBMA

#adtechANZ