Marketing Update

Stephane MarceauChief Marketing Officer

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The New Local Consumer

Smart

Mobile

Social

Multi-modal

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Hesitant

Overwhelmed

Looking for value

Simplicity

The New SEM Advertiser

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Traditional still strong

Targeted “pure plays”

Self-serve looking for channel

Sea of tiny specialists

National underserved

Competitive Landscape

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Three Strategies

GoalsStrategies

Leader in helping consumers find locally and make smart buys

Everydayconcierge

Leader in helping businesses optimize their 360° marketing programs

Performancemarketing

Platform & contentaugmentation

Leading local platform and aggregator of local leads

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Same Reputed Brand, Brand New Brand

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Canada’s Most Reputable Companies

4th most reputable brand in Canada4th most reputable brand in Canada

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1 out of 2 Canadians use the YPG directory

91% will contact a business

~$400M annualized online revenues

Over 240k online advertisers

>11M unique visitors

>1 M Downloads

20% penetration of Smart Phone users in 12 months

Leading Canadian Digital Brand

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Network of Properties

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New YP.ca

More engaging, social, visual and geo-pertinentMore engaging, social, visual and geo-pertinent

Facebook Connect/Like

Ratings and Reviews

Single Sign-On

Improved Relevance

Video channel

Restaurant Channel

Facebook Like integration

Search Engine Optimized

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#1 shopping community#1 shopping community

Engaging 3M shoppers

More than 25% of our visitors come 100x per month

More than 60% come 3x or more per month

RedFlagDeals

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0.4%

11.4%

30.0%

22.5%

20.2%

15.5%

-18

18-24

25-34

35-44

45-54

55+

11.9%

9.6%

2.0%

1.1%

75.5%

High school

College/University

Post graduate/Doctoral

Prefere not to answer

Other

64% is aged 18-44

Our audience is highly educated

RedFlagDeals – User Profile

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Location-aware, rich results, functional integrationLocation-aware, rich results, functional integration

New BlackBerry App

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Immediate, easier, richer, location-friendlyImmediate, easier, richer, location-friendly

The New iPhone App

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Building the Portfolio in 2010

2010 digital product extension

2010 digital product extension

Coupons Search Engine Optimization

YP.ca placement suite revamp

YP.ca video service revamp

Search Engine Marketing Websites

PrintMobile

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Improves organic ranking on Google, Yahoo, Bing

Prominence on Google, Yahoo, Bing

Search Engine Solutions

SEMSolutions

SEOSolutions

Now easy to get found on search engines Now easy to get found on search engines

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Get found and showcase your business Get found and showcase your business

Suite of Placement Products

V-Broadcaster

Enhanced ranking for advertisers

New products from hyperlocal to national

Unique multimedia offering, including photo gallery and video commercial

YP.ca Placement and Video

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SMEs1,080,968

Website

No Website38%

62%

Source: Industry Canada 2008CIBC, Whitecloud Marketing

YPWebsite

Solutions

YPWebsite

Solutions

SEM SEO

E-Commerce

Inventory management

Social

Deals / Coupons

Loyalty

Mobile

Marketing

Performance Media

Email

Marketing

Image/Video

Websites

Pivotal element of tomorrow’s value propositionPivotal element of tomorrow’s value proposition

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New Advertiser Centre

getfound.yellowpages.cagetfound.yellowpages.ca

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The new promise to customers

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Developers& Partners

MediaConsultants Consumers

Platform

CanadianBusinesses

Inno

vatio

n & A

mpl

ificat

ion

Lead AggregationLead

Mon

etiza

tion

Content Aggregation

YPG as the Platform

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Name PublishedAddress Tel # Heading

Product & Inventory

Consumer

HistoryReservations & Scheduling

Transactions (Redemption, Payment)

Addresses & Geo-Codes Maps Business Profile Keywords

& Tags

URLs BrandsMedia AdCreative Franchises

Videos Photos Rating & Reviews Editorial

Vertical Specific

Coupons & Offers

Certifications& Affiliations

User-Generated Content

Conversion

Value-Added Presence

Basic Profile

Listing

Content Hierarchy

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Web and mobile innovation

Product innovation, go-to-market improvements

New national approach

Platformization of YPG

In second half of 2010, look for…