2

3

4

5

6

7

mean to you?

8

9

Hundreds of thousands of people it means

Email

Chat

Games

Social Connections

Texting

10

11

12

13

Sociologists

call this

A Participatory Culture Has

19

A Participatory Culture Has

20

• Low barriers to expression & civic

engagement

A Participatory Culture Has

21

• Low barriers to expression & civic

engagement

• Support for creating & sharing content

A Participatory Culture Has

22

• Low barriers to expression & civic

engagement

• Support for creating & sharing content

• Informal mentorship where veterans pass on

knowledge & experiences to novices

Henry Jenkins, MIT

The concept of networked individualism

reconfigures users’ access to

information, people and other

resources

23

The Participatory Class

allows them to move across,

undermine and go beyond the

boundaries of existing institutions

24

The Participatory Class

to seek and enforce new levels of

institutional and personal

transparency

25

The Participatory Class

William Dutton, Oxford Internet Institute

From command and control to collaboration and

co-creation

From broadcast production to peer production

From mass production to customized

segmentation

From closed improvements to open innovation

From command & control

to collaboration and co-creation

From broadcast production

to peer production

From mass production

to customized segmentation

From closed improvements

to open innovation

What does

this mean to

your org?

82%

What does

this mean to

your org?

Systems of

Record

Systems of

Engagement

Be Conversational

Online

Listen

Online

Learn

Engage

Extend relationships

Online

Touch tactfully

Touch often

Employ pull methods

Participatory Culture

has changed the

Member-scape

Disruption: Evolving Models Of

Engagement And Support

April 2011 Monitor Institute

Benefits traditional membership

not adequate to engage

Millennials

Value proposition

not clear

Value proposition is not clear

Quid Pro Quo not of value

Participation with traditional

orgs event or activity based

Sporadic

want to influence & act on

their own or with friends

Millennials

How will your

org attract

Millennials?

50

Traditional Associations

adopt push economy

Push

• Hierarchical

• From center out to others

• Traditional

51

Traditional Associations

adopt push economy

Push

• Hierarchical

• From center out to others

• Traditional

• Program

• Mandated

• Formal

• Traditional

52

Today Shift To Pull Economy

Pull

• Networked

• Decentralized

• Innovative

• Platform

• Self-Service

• Informal

53

Push

• Hierarchical

• From center out

• Traditional

• Program

• Mandated

• Formal

Push Economies

54

Anticipate members needs

Push Economies

Push Economies

55

Anticipate members needs

Push Economies

Silos create standardized products

programs and services

Push Economies

56

Anticipate members needs

Push Economies

Silos create standardized products

programs and services

Broadcast methods

Push Economies

57

Mass consumption

Push Economies

Push Economies

58

Mass consumption

Push Economies

Resources to mass production

Push Economies

59

Mass consumption

Push Economies

Resources to mass production

One size fits all

Push Economies

60

Most successful when members

Push Economies

don„t know what they want

Push Economies

61

Push Economies

Huge overhead costs in admin

for growth

Push Economies

62

Push Economies

Difficulty with innovation and

growth

Pull Economies

Decentralized networks

Customized products

Segmented audiences

Focus on Demand-Driven Needs

Agile

Flexible

Respond fast

Win loyal members through speed & quality

Best practices openly & freely shared

Maximizes enthusaism of members63

Pull Economies

Decentralized networks

Pull Economies

Decentralized networks

Customized products

Segmented audiences

Focus on Demand-Driven Needs

Agile

Flexible

Respond fast

Win loyal members through speed & quality

Best practices openly & freely shared

Maximizes enthusaism of members64

Pull Economies

Decentralized networks

Customized products, services

Pull Economies

Decentralized networks

Customized products

Segmented audiences

Focus on Demand-Driven Needs

Agile

Flexible

Respond fast

Win loyal members through speed & quality

Best practices openly & freely shared

Maximizes enthusaism of members65

Pull Economies

Decentralized networks

Customized products, services

Segmented audiences

Pull Economies

Decentralized networks

Customized products

Segmented audiences

Focus on Demand-Driven Needs

Agile

Flexible

Respond fast

Win loyal members through speed & quality

Best practices openly & freely shared

Maximizes enthusaism of members66

Pull Economies

Focus on demand-driven needs

Pull Economies

Decentralized networks

Customized products

Segmented audiences

Focus on Demand-Driven Needs

Agile

Flexible

Respond fast

Win loyal members through speed & quality

Best practices openly & freely shared

Maximizes enthusaism of members67

Pull Economies

Focus on demand-driven needs

Agile, flexile, respond fast

Pull Economies

Decentralized networks

Customized products

Segmented audiences

Focus on Demand-Driven Needs

Agile

Flexible

Respond fast

Win loyal members through speed & quality

Best practices openly & freely shared

Maximizes enthusaism of members68

Pull Economies

Focus on demand-driven needs

Agile, flexile, respond fast

Win loyal members through

speed and quality

Pull Economies

Decentralized networks

Customized products

Segmented audiences

Focus on Demand-Driven Needs

Agile

Flexible

Respond fast

Win loyal members through speed & quality

Best practices openly & freely shared

Maximizes enthusaism of members69

Pull Economies

Best practices are openly

and freely shared

Pull Economies

Decentralized networks

Customized products

Segmented audiences

Focus on Demand-Driven Needs

Agile

Flexible

Respond fast

Win loyal members through speed & quality

Best practices openly & freely shared

Maximizes enthusaism of members70

Pull Economies

Best practices are openly

and freely shared

Maximizes enthusiasm of

members

71

Pull Economies

Built on

Trust

Knowledge Sharing

Collaborative Efforts

72

Pull Economies

Built on

towards common sharing

Tacit Knowledge

Intangible value is steered

How can your org

transition to Pull

Economies?

74

75

Participatory Culture

76

Today‟s networked individual

Participatory Class

emerging class of citizens

77

Associations

must

transition to

1) Participatory Members

Internet changed how we all

learn, play, socialize

engage in life

Participatory Members

Commonplace, not exotic

Process, not product

Participatory members

Not passive

About conversations

comments, engagement

2) Presumed Authority

81

To Collective Credibility

Communal

Democratic

Presumed Authority to

82

Collective Credibility

Problem solving via groups

Interdisciplinary

Presumed Authority to

83

Collective Credibility

Helping members learn skills

to address different POVs

• What barriers exist to keep

you from moving to this

model?

84

• What role do Subject Matter

Experts (SMEs) play in this

model?

85

86

3) Horizontal Structures

Less authoritative, top-down

Knowledge gap between leader

members shrunk

87

Horizontal Structures

Collaboration, teamwork,

problem solving, co-creation

88

Horizontal Structures

Emphasis on Peer to Peer

89

4) Variety of Formal

& Informal

80% learning - informal

Move from push to pull methods

Informal Learning Opps

Novice workers Mature (5-10 yrs) Experienced >10 yrs

Directed Self-Directed Helping Others

Class Discovery Coaching

Course Searching (Google) Mentoring

Source: Jay Cross’ Working Smarter90

Formal & Informal

Novice workers Mature (5-10 yrs) Experienced >10 yrs

Directed Self-Directed Helping Others

Class Discovery Coaching

Course Searching (Google) Mentoring

Lecture Trial-and-error Storytelling

Test/Exam Collaborating Giving Feedback

1 Right Answer Asking Nurturing

Source: Jay Cross’ Working Smarter91

Formal & Informal

Novice workers Mature (5-10 yrs) Experienced >10 yrs

Directed Self-Directed Helping Others

Class Discovery Coaching

Course Searching (Google) Mentoring

Lecture Trial-and-error Storytelling

Test/Exam Collaborating Giving Feedback

1 Right Answer Asking Nurturing

Curriculum Skimming Modeling

Listening Observing Reflecting

Instructions Conversing Connecting

Source: Jay Cross’ Working Smarter92

Formal & Informal

• What must we do

differently to encourage

this?

93

Novice workers Mature (5-10 yrs) Experienced >10 yrs

Directed Self-Directed Helping Others

Class Discovery Coaching

Course Searching (Google) Mentoring

Lecture Trial-and-error Storytelling

Test/Exam Collaborating Giving Feedback

1 Right Answer Asking Nurturing

Curriculum Skimming Modeling

Listening Observing Reflecting

Instructions Conversing Connecting

Source: Jay Cross’ Working Smarter94

Formal & Informal

95

5) Networked Learning

Learning is social

Conversational & partnering

96

Networked Learning

Emphasizes flexibility/outcomes

Mobilizing networks

Assertive to enabling

• How can you encourage more

participant dialogue &

conversations at your

conferences and in your

education?97

98

6) Interactive & w/out Walls

Life-long learning

Free Wi-Fi

Encouraging social

sharing

99

6) Interactive & w/out Walls

Many-to-multitudes

Engages those not present

Extends messages

100

6) Interactive & w/out Walls

Extends ideas, practices

Of Profession & Industry

for betterment

101

We serve Our Members Best

By Serving Our

Industry First

How does this statement impact your

education? Do you agree? Disagree? Why?

102

“We serve our members

best by serving our

industry first.”

1. To participatory learning

2. From presumed authority to

collective credibility

3. To more horizontal structures

103

1) Participatory Members

1. To participatory learning

2. From presumed authority to

collective credibility

3. To more horizontal structures

104

1) Participatory Members

2) Presumed Authority

To Collective Credibility

1. To participatory learning

2. From presumed authority to

collective credibility

3. To more horizontal structures

105

1) Participatory Learning

2) Presumed Authority

To Collective Credibility

3) Horizontal Structures

1. To participatory learning

2. From presumed authority to

collective credibility

3. To more horizontal structures

106

4) Formal & Informal

1. To participatory learning

2. From presumed authority to

collective credibility

3. To more horizontal structures

107

4) Formal & Informal

5) Networked Learning

1. To participatory learning

2. From presumed authority to

collective credibility

3. To more horizontal structures

108

4) Formal & Informal

5) Networked Learning

6) Interactive & w/o walls

109

110

111

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