Introverts & Extroverts: Extreme UX Personalities

miketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014

Introverts & Extroverts

Extreme UX Personalities

by Mike Townson

Mike TownsonUX Designer

I work at projekt202 and focus on user research and software design.

AUSTIN DALLAS SEATTLE

What are Introverts & Extroverts?

What are the extremes?

Why you should care.

History of UX and how I&E’s fit

Work Environments

Leadership Styles

Communicating

Networking

Procrastinators and Perfectionists

I had a serious problem...

I used to be an EXTREME extrovert.

7:00am

Wakeup, get ready for school.

8:30am

10:00am

Go to work

5:00pm

Guitar Lessons

7:30pm

Help a buddy with studies

9:00pm

Party #1

10:30pm

Party #2

12:00am

Party #3

1:30am

Party #4

Typical Extrovert Day

1 Year, 100 Books

1 Day, 100 People

1year100books.com

miketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014miketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014

Introverts

Extroverts

What’s an extrovert?

Extroverts according to Myers-Briggs

“I like getting my energy from active involvement in events and having a lot of different activities. I’m excited when I’m around people and I like to energize other people. I like moving into action and making things happen. I generally feel at home in the world.”

http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/extraversion-or-introversion.asp

FERRIS BUELLER

STEVEJOBS

WINSTON CHURCHILLmiketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014

JACK DONAGHYmiketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014

BIGBIRD

What’s an introvert?

Introverts according to Myers-Briggs

“I like getting my energy from dealing with the ideas, pictures, memories, and reactions that are inside my head, in my inner world. I often prefer doing things alone or with one or two people I feel comfortable with.”

http://www.myersbriggs.org/my-mbti-personality-type/mbti-basics/extraversion-or-introversion.asp

CAMERON FRYE

BILLGATES

HILARYCLINTONmiketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014

LIZLEMON

BURTmiketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014

Can you be a little of both?

YUPmiketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014

Ambiverts

“An ambivert is moderately comfortable with groups and social interaction, but also relishes time alone, away from a crowd.”

Not everyone is just one or the other.Most of us are a little bit of both.

By now you probably know what you are.

But if not...

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What can make you extreme?

Reminder: I am not a doctor.

Introvert

Decide when something is finished, or done

enough.

Extrovert

Not focusing on a task at hand, never getting started.

The inability to...

Introvert

Talk to anyone.

Extrovert

Shut up.

The inability to...

Introvert

Work well with others.

Extrovert

Work well with others.

Personality Disorders

Attention deficit/hyperactivity disorder

Pathological Gambling

Intermittent Explosive Disorder

Kleptomania

Pyromania

Trichotillomania

Self-mutilation

Sexual impulsivity

Borderline Personality Disorder

Impulsivity which has been linked to extroversion can in its extreme case cause:

http://serendip.brynmawr.edu/biology/b103/f03/web1/nkrimgold.html

Personality Disorders

Social Anxiety

Major Affective Disorder

Somatoform Disorder

Eating Disorders

Avoidant

Dependent

Obsessive-Compulsive

Schizoid

Cases of disorders stemming from extreme introversion could be:

https://www.ima.org.il/FilesUpload/IMAJ/0/46/23023.pdf

Drug Use

•Drugs like cocaine, alcohol, or prozac, all affect an individual's degree of extroversion.Natalya Krimgold, Extroversion, Introversion, and the Brain, http://serendip.brynmawr.edu/biology/b103/f03/web1/nkrimgold.html

•This can artificially correct an ineffective dopamine system and make someone feel more sociable or motivated to pursue a goal.Susan S. Lang, Dopamine linked to a personality trait and happiness, http://www.news.cornell.edu/stories/1996/10/dopamine-linked-personality-trait-and-happiness

YOU’RE IN GOOD

COMPANY

User Experience

History

Where did UX come from?

IT DOESN’T

UX DOESWORK!

Development/Research = Introverts?

Marketing = Extroverts?

(ok, not always)

Personal theory...

http://instagram.com/mikescarano

Why is all this important?

This is the core of who we design for and the people we work/live with.

Most Introverts naturally understand this...

How do we focus on these personality types then?

Discover

Analyze Existing

User Observations

UX Strategy Ideation &User Validation

Detailed Design& Development

System Testing

UserTesting

Design Specs &UX Pattern Library

Ideate Design & Build

Let’s do some user research!

•Personality types are important to take into account.

•Where are they?•Who are they?•What is the emotional value?

Designing for someone you are not

•As an extrovert, it’s hard to design for an introvert.

•Data is a sanity check.•Be empathetic to the user.

Contextual Inquiries can help

•Don’t just ask what a user wants.•What they tell you might not be true.•Observe them in their natural habitat.

If Henry Ford had asked customers what they wanted, they’d said “A faster horse”.

The Creative

Work Environment

My office took a survey...

Open work area where I can see & hear my co-workers.

Excluded offices where I have four walls and a door around me.

Semi-open work area where I am in a cubical but can still hear my co-workers.

36.84%

15.79%

Work Area Preference

Loud conversations

People walking around or behind me

Co-workers taking phone calls or virtual meetings at their desks

73.68%

47.37%

52.63%

Office Distractions

18.42%

44.74%

18.42%

Co-workers gathering around someone's desk to look at something

Nerf darts flying over my head

The smell of food from the kitchen or someone's desk

Meeting Invites

Mass Emails

Instant Messages

31.58%

68.42%

31.58%

Mental Distractions

52.63%50%

Software Update Notifications

Facebook, Twitter, or other Social Networks

How can we have a more friendly work environment for all personality types?•Quiet time blocks•Check with someone over IM/email

before coming over to talk with them.

•Huddle rooms for quick conversations

•Phone “booths” for conference calls

Quiet Time Blocks

Allows heads-down work to be done from 8am-lunch time:•No large gathering in main room •No NERF gun shooting•No victory yells•No distractions from getting some

serious shit done.

Check in over IM

•Tapping someone’s shoulder can break an important thought.

• IM’s can be ignored if something is more important.

•Not online? Don’t bother me.

Pro tip: Obviously if there is a fire you should let me know...

In Person

Over the Phone

39.47%

55.26%

Communication Preferences

Video Conferencing

Someone was trolling me...

Huddle Rooms

•Get in a room to talk•Don’t hover a desk•No one likes a hovering art director

Don’t be them: HoveringArtDirectors.tumblr.com

Office phone calls

•Phone call at your desk? Might as well be an elevator.

• It’s distracting.

...go ahead, make my day.

Managing both

Introverts & Extroverts

Extroverts be like...

Introverts be like...

“Hey! Over here!!”

Managing mixed teams

•Extroverts can overpower a room.

•Not everyone will want to speak at that time, especially an introvert.

•Make some time to circle back with the ones that didn’t give input at the time.

Having mixed management

•Take advice from all angles.

•Use it to your advantage.

•Just because they are not the same as your personality, they can have some insight.

Correct Brainstorming Sessions

•Defer judgement

•Reach for quantity

•Give everyone a heads up.

•Have a moderator

•Lots of breaks!

I wrote on this

so I don’t haveto speak out loud.

I feel like my voice is heard and that I am usually given enough time to think of an idea that is worth presenting.

I feel like my voice is heard but I wish I was given time before to come up with ideas.

I don't feel like my voice is always heard, but I am usually given enough time to think of an idea that is worth presenting.

42.11%

Brainstorming

2.63% 2.63%

I don't feel like my voice is heard and I wish I was given time before to come up with ideas.

I have never done a brainstorm

NOT EVERYONE

ANYONEIS DATA

Networking

...not just for extroverts

Extroverts are naturals

•Small talk•Swapping stories•Talking about yourself•Talking about ANYTHING•Keeping up with your contacts•Remembering names & aspirations

Extroverts are naturals

•Small talk•Swapping stories•Talking about yourself•Talking about ANYTHING•Keeping up with your contacts•Remembering names & aspirations

How can an introvert network?

•Use tools that make it easy•Get help from more extroverted friends•Practice makes perfect

•LinkedIn - duh

•Twitter•Any way you can continue talking

I have an extremely well connected friend @nathansmith who has many times helped connect me to someone.

Extroverted Friends

I naturally want to “hook people up” with someone I think they will like.

So ask the friends who like to put themselves out there for help. They won’t mind.

Kinda like how I want everyone to listen to the band “The Shouting Matches”

miketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014miketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014miketownson.com • @miketownson • Slideshare.com/miketownson April 24, 2014

LISTEN TO THEM

Spotify Link: spoti.fi/1dysMdX

Practice makes perfect

Like leveling up your WOW character, talking to people takes practice.

Things to work on (for everyone):•Remembering names•What they do•Basic topic of conversation•Follow up later (Twitter or LinkedIn)Sounds silly, but remembering these go really far.

It’s not easy...

http://theoatmeal.com/pl/brain/name

Start to Finish

Procrastination and Perfectionism

“Only put off until tomorrow what you are willing to die having left undone”

Pablo PicassoSpanish Painter & Sculptor

Who procrastinates?

Chronic procrastination affects 25% of adults.According to the book “Procrastination: Why You Do It, What to Do about It Now” by Jane B. Burka, Lenora M. Yuen

Who procrastinates?

An estimated 25 to 75 percent of college students procrastinate on academic work.

http://psychology.about.com/od/the-psychology-of/a/psychology-of-procrastination.htm

Who procrastinates?

One 2007 study found that 80 percent to 95 percent of college students procrastinated on a regular basisAccording to “The Psychology of Procrastination: Why We Keeping Putting Things Off” by Kendra Cherry

http://psychology.about.com/od/the-psychology-of/a/psychology-of-procrastination.htm

Are Extroverts more prone to procrastination?Introverts have a strong disposition for will-power.

Extroverts have a better ability to mobilize outside influence.

Possibly even between the two.

http://www.psychologytoday.com/blog/changepower/201103/do-introverts-have-more-willpower-extroverts

Again...I am not a doctor.

What psychologist say:

• It's not trivial. It represents a profound problem of self-regulation.

•Procrastinators are made not born.

•Having a harsh, controlling father keeps children from developing the ability to regulate themselves.

http://www.psychologytoday.com/articles/200308/procrastination-ten-things-know

•Procrastinators drink more than they intend to—a manifestation of generalized problems in self-regulation.

•Procrastinators lie to themselves.

•Procrastinators actively look for distractions, particularly ones that don't take a lot of commitment on their part.

How to beat it

•Find inspiration in a part of the task from an outside source.

•Have others hold you accountable.

•Set a schedule and organize your time.

•Limit your distractions.

Meeting Invites

Mass Emails

Instant Messages

31.58%

68.42%

31.58%

Mental Distractions

52.63%50%

Software Update Notifications

Facebook, Twitter, or other Social Networks

“Have no fear of perfection - you'll never reach it.”

Salvador DalíSpanish Painter

Are Introverts more prone to perfectionism?"...extraverts tend to broaden the sphere of their work, to present their products early (and often) to the world, to make themselves known to a wide circle, and to multiply relationships and activities...

http://www.psychologytoday.com/blog/self-promotion-introverts/200909/introverts-manage-your-perfectionism-and-reduce-your-agita

Are Introverts more prone to perfectionism?...the introvert takes the opposite approach, going more deeply into their work, introverts are reluctant to call it finished and publish it.”

Isabel Briggs Myers with Peter B. Myers, Gifts Differing: Understanding Personality Type, Davies-Black Publishing, a division of CPP, Inc., 1980, 1995, pp. 54-55.

•Perfecting can become the joy of the work instead of the thought of finishing it and moving on.

•An affliction of the gifted

•Rooted in the fears of not being able to live up to others expectations.

• Introverts are half the population at large and well over half the gifted population.

How to beat it

•When your product is 'good enough' (but not 'perfect'), ship it, and see what happens." - Guy Kawasaki: Don’t worry, be crappy

•Set a depth, don’t go deeper.

•Remember the purpose. Focus on the journey.

•Cultivate a "learning" rather than a "performance" mindset.

I like to beat the ship out of it.

What are Introverts & Extroverts?

What are the extremes?

Why you should care.

History of UX and how I&E’s fit

Work Environments

Leadership Styles

Communicating

Networking

Procrastinators and Perfectionists

That was a lot of stuff...

“In a gentle way, you can shake the world.”

- Mahatma Gandhi

Questions?Extroverts:

Yell them out really loud while waving

your hands in the air.

Introverts:

Tweet or email me :)

Introverts & Extroverts: Extreme UX Personalities

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