1TODAY’S CLASS

Fundamentals of UX

INTRO TO USER EXPERIENCE DESIGN

UNDERSTANDING USER EXPERIENCE DESIGN

@cwodtke@ga

3TODAY’S CLASS

Warm Up!Sketching

4FREE YOUR MIND

SKETCHING FREES YOU TO

BE FAST

Why I don't wireframe muchI was going to write a long post, but I think a rough diagram suffices.

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6FREE YOUR MIND

SKETCHING FREES YOU TO

BE CHEAP

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8FREE YOUR MIND

SKETCHING FREES YOU TO COMMUNICATE

EVERYBODY SKETCHESFrom the Notebooks of Michel Bras

From the Notebooks of Michel Bras

From 101 things I learned in architecture school

DRAW LINES

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PEOPLE MATTER

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DRAW SHAPES

TOOLS FOR EXPRESSIONHow sketch for attention and understanding

Line thickness

Size

Shading

Selective detail

Isolation

Depth

Notation

Can you tell what it is yet?31

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PRACTICE HANDS

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SOMETIMES YOU CAN SKIP A HAND

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37ACTIVITY: Sketch an online Grocery Store

INDIVIDUAL

20 MINUTES

1. Pick a competitor’s site or app

2. Sketch

• Screens

• Site map

PencilMarkersLots of Paper

OBJECTIVES

38CLASS DISCUSSION

LET’S DISCUSS YOUR SKETCHES

DO YOU LIKE SKETCHING?WHAT LEVEL OF DETAIL?GOOD VS BAD SKETCH

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jesse james garrettUser Experience Design:

the design of anythingindependent of medium

or across [device]with human experience as an explicit outcome

and human engagement as an explicit goal-Jesse James Garrett

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jesse james garrett

-Jesse James Garrett

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41 Don Norman

"User experience"

encompasses all aspects of the

end-user's interaction with the company, its services, and its

products.

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Let’s be honest: it’s all about the smiling boxes.

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Don Norman

The first requirement for an

exemplary user experience is to meet the exact

needs of the customer, without

fuss or bother.

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47Don Norman

Next comes simplicity and elegance that

produce products that are a joy to own, a

joy to use. True user experience

goes far beyond giving customers

what they say they want, or providing checklist features.

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50Don Norman

In order to achieve high-quality user experience in a company's offerings

there must be a seamless merging of

the services of multiple disciplines, including engineering,

marketing, graphical and industrial design, and

interface design.

INTRO TO USER EXPERIENCE DESIGNWhat is user experience?

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HEADER

WHAT IS GOOD?

What is it? Why do you love it? What’s your favorite part?

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HEADER

WHAT IS BAD?

What is it? Why do you hate it? What’s the worst part?

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HEADER

MAKE ITBE GOOD.

Teams, 20 minutes, sketch answers

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HISTORICALLY, ONLINE WE’VE HAD:

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TEAM of DESIGNERS

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GRAPHIC DESIGN

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INFORMATION ARCHITECT

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INTERACTION DESIGNER

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Front-end Developer

User Researcher

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Startups are

seeking

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for

INTRO TO USER EXPERIENCE DESIGNThey really need

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USER EXPERIENCE IS BIG

Too big?

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66 dan saffer

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User Experience Design is big. You will suck if you try to do it all.

That is AWESOMENot trying=failingFind your love. Follow it.

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DISCUSSION TIME

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