Big screens, Big potential

Creating Effective Tablet-based

Experiences for Visitors

MM4 - Session 1May 9, 2012

Chair: Shelley Mannion

The promise of tabsI am your audience.

Amaze me.

Yup, it’s all about the screen.

iPad 9.7”

Galaxy Note 5.3”

Xoom 10.1”

Samsung Galaxy Tab 7”

Cultures in ContactSummer 2011

6 weeks

20 Tablets

7 Galleries

700 Students

Elizabeth MarguliesAssistant Director, Family ProgramsMOMA, USA

Jane Findlay, Digital Participation Officer Charlie Keitch, Formal Learning Officer - Secondary Schools National Maritime Museum, UK

Sheila McGuireManager of Learning Resources Minneapolis Institute of the Arts, USA

Do you own a tablet device?

• Yes!• Nope.

Tablet ownership

• Roughly 20% of Americans own a tablet

• This increased by 10% between December 2011 - January 2012