Introduction to Social Media for SMB

stephanie wiriahardja • @stephawie • december 2012

IN 2011,

IN 2011,SMALL BUSINESSES MADE UP 98% OF ALL BUSINESSES IN BRITISH COLUMBIA

spend 6+ hourson social media

of SMBs are onTwitter

ACCORDING TO VERTICAL RESPONSE IN Q3 OF 2012,

an increase of 66%from last year.

90%of SMBs are onFacebook

OBJECTIVETO INCREASE THE NUMBEROF SALES THROUGH SOCIAL MEDIA

$35on promoted adstargeting all of Canadafor this campaign

720x in 3 daysLiked

$35on promoted adstargeting all of Canadafor this campaign

Set up your dashboard

Be everywhere

Track all mentions

Be a source

NOT A SPRINT,IT'S A MARATHON.

social media is

Stephanie Wiriahardja• Community Celebratoire of HootSuite• Top 7 Nominee “Must Follow 2013” for Social Media Awards• Startup Weekend Vancouver 2012 and Lean Startup 2012 Mentor

Introduction to Social Media for SMB

Technology

Transcript of Introduction to Social Media for SMB

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