Introduction toBUSI 7130/7136: Strategic Analysis and the Competitive Environment

Dr. Shook

Agenda

What’s up with this course? Getting to know you

Course Website

In-class Students: www.business.auburn.edu/~shookcl

Distance Students: WebCT

Benefits

Sharpened abilities to think strategically

Diagnose situations from a strategic perspective

Understanding of frameworks to analyze an organizations’ external and internal environments

Benefits (continued)

Increased capacity to identify strategic issues and alternatives

Experience in formulating and implementing strategic plans

Integrated knowledge

How are you going to get these benefits?

Readings and Mini-Lectures

Case Analyses

Simulation

Strategic Analysis

Simulated Company

External Analysis

Internal Analysis

Mission & Vision

•Business•International

ControlStrategy

What is Strategy?

Highlights from Syllabus

Required Texts Harvard Business Review Readings and

Cases Registration in Capstone Business

Simulation

Highlights from Syllabus

Grading Components – InClass Students Simulation

Company Portfolio 15 Company Performance 20 Annual Report 15 Shareholders’ Meeting 10

Final Exam 30 Class Contribution 10

Highlights from Syllabus

Grading Components – Distance Students Simulation-Performance 25 Final Exam 50 Class Contribution 25

Highlights from Syllabus

Simulation Performance and Shareholders’ Report and Meeting are adjusted by peer evaluations Grades * Multiplier

Multiplier = Individual’s averaged evaluation/ average peer evaluation across group

Highlights from the Syllabus

Class Contribution – Your grade reflects the extent you added value to class. Active, quality and regular participation is required

Class Contribution – Distance – Your grade will reflect the extent to which you added value for other distance learners. You must post your comments to the discussion by the deadline listed on syllabus.

Highlights from Syllabus

Students with Disabilities See me during office hours (or make an

appointment) with Accommodations Memo

If you need an Accommodations Memo, contact Program for Students with Disabilities

Highlights from Syllabus

Course Policies Final Grades

90%, 80%, 70%, 60% Scale Professor reserves right to alter

schedule Groups may fire member as disciplinary

measure. Fired members must complete requirements individually.

Highlights from Syllabus

Course Outline Key Due Dates

You are responsible to meet deadlines. Please read the syllabus and ask if you have any questions.

Who is Dr. Shook?

Education Ph.D. – Strategic

Management, LSU -1997

MBA – Ole Miss BSBA, Accounting –

University of Northern Colorado

CPA – State of Colorado

Who is Dr. Shook?

Previous Teaching Experience University of Texas, Arlington ESCEM – Poitiers, France ESC-Pau, France Northern Illinois University

Previous Work Experience 2 Regional CPA firms – Colorado Federal Reserve Bank

Who is Dr. Shook?

Personal Spouse – Linda (29),

U of A Daughters - Meridith

(15) & Caroline (13) Pets – 2 dogs and 1

cat Hobbies

International Travel Running Antiques French

Who is Dr. Shook?

Pet Peeves Discourteous Behavior in Class

Cell phones in class Reading paper in class Conversations in class

Lack of Personal Responsibility Liars

Getting to know you

Getting to know you

Name Tents Index Cards

Name Phone number Address E-mail address U.G. Major Work Experience

Distance Students

Post your introduction of yourself to WebCT.