Post on 10-Jun-2020
Mission
To provide consumers with comprehensive,
trustworthy information on eye health and
vision correction options;
enabling delivery of contextual marketing messages
to a highly targeted audience.
Launched in January 2000
Site does not sell products
Includes more than 450 pages ofcustom-developed, proprietary content
Content is produced with the input ofan Advisory Board of eye care professionals…
Quick Facts
Advisory Board
Brian Boxer Wachler, MDBrian Chou, OD, FAAO
Michael DePaolis, OD, FAAO
Burt Dubow, OD, FAAO
Valerie Kattouf, ODChris A. Knobbe, MD
Mark Mattison-Shupnick, ABOM
Charles Slonim, MD, FACS
Vance Thompson, MD
Most Popular Content Areas
LASIK & Vision Surgery
Contact Lenses
Eye Problems & Diseases
Eyeglass Frames & Lenses
Find an Eye Doctor
Growth of Unique Visitors(in millions)
0.7 1.5
2.43.1
4.8
6.4
7.78.2
2000 2001 2002 2003 2004 2005 2006 2007
Traffic is Generated by:
Search engines
Eye care practitioner recommendations and links
Media mentions and links
Thousands of links from professional associations, special interest organizations, community sites, governments and corporations
Direct marketing programs
All About Vision enjoys prominent rankings on Google, Yahoo, MSN and other search engines for hundreds of vision-related search terms.
Examples of Google rankings:
Search Engine Ranking
LASIK #3Laser eye surgery #4Contact lenses #1Eyeglasses #3
Dry eyes #1Macular degeneration #2Cataracts #1Eye doctor #4
As of May 26, 2008
The Importance ofSearch Engines
80% of adult online Americans have searched the Internet for health information
81% of health searchers start at a search engine, not a medical site
Source: Pew Internet & American Life Project:July 2002, July 2003, May 2005
Opportunities for Advertisers
Display ads (250x250)
Advertorials
On-demand pop-ups
Surveys, polls and quizzes
Mini-sites and sponsored sections
Sponsored content & special features
Coupons and special offers
Included in Every Ad Program
Promotion of your doctor or retail locator
Lead generation mechanisms
Custom coupons, certificates, etc.
Special offer promotion
Monthly performance summary
Real-time performance statistics
Advertised Products & Services
Acuvue Contact LensesAcuvue BifocalAcrysof IOLBiomedics ToricBlurRelief Eye DropsCareCreditCheckYearly.comClearSight 1 DayFocus DailiesFreshLook Contact LensesiLASIKLasikPlusLobob Optimum & Sof/ProMacugen
Night & Day Contact Lenses02OptixOcusoft Lid ScrubOptelecProclear Contact LensesRestasisReStor IOLSimilasan Eye DropsSynergEyesTears AgainTheraTearsTLC Laser Eye CentersTransitionsVision-Ease
As of May 2008