Hybrid /ˈhʌɪbrɪd/[adj.]of mixed character; composed of different elements

The anthropologis

t-marketer

New consumption patterns

The Power of Communities

The New ‘P’ of Purpose

Changing times:impact on decision process?Economic challenges: implications?

The economist-marketer

Privacy, data protection, cookie management

Business case & ROI

The legal & financial-marketer

CMO + CIO = 1 ?

CMO + CIO = CDO ?

The technologist-

marketer

A new hybrid profile

Generalist

Creative

Discipline

Hard skills

Humility

Passionate about Marketing

Curious about specialization

Analytical

Guts

Soft skills

Conviction

Business driven

A new hybrid profile

Stéphane VermeirenGeneral Manager

@ Rabobank

Joachim RubinVP Marketing

@ Delhaize