Self-efficacy, Social and Cultural Issues in Designing Online Technology Skills Transfer Programs : A Mexican Context

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Introduction

• Objective of this study• Benefits of technology• Foundation of theories• Research special needs• Hypotheses• Research samples

Introduction~2

• Research result• The problems of the

technology transfer• The speciality of

this research• Present limit

(future expectation)

Objectives of this study

• To investigate a successful design for online transfer of technology skill to a developing country

• To evaluate this skill transfer program to impact participants’entrepreneurship

Benefits of technology

˙open a bank account online˙buy tickets, books, clothes (anything y

ou want)˙exchange knowledge or get informatio

n (MSN, e-mail, wiki)˙entertainments˙online learning ˙E-business

Foundation of theories

˙social theory of learning˙Hofetede’s dimensions of cultur

e . Self-efficacy for entrepreneurship

Social theory of learning

• learning is embedded in social and cultural interactions

• learning is to gain knowledge• Make sense of context of the

community

HDC(Hofetede’s dimensions of culture)

˙individualism-collectism˙power distance(paternalism) ~ subordinate

on bosses(control by bosses)˙avoidance of uncertainty ~ to avoid anxiety t

o reject uncertainty˙masculinity-feminity˙long term orientation

Mexican characteristic culture

˙30% of individualism (high collectivist culture) . Subordinate on bosses (high power dependence) . High uncertainty avoidance

Self-efficacy for entrepreneurship

˙self-belief that I can successfully execute certain actions to attain goals

= not the same personality or trait ~ it can grow by working hard, it can be achi

eved ~need some candies to encourage˙it can be accumulated through prior cognitive, social and physical accompli

shments and learning

Research special needs

• Specific mechanisms to counter~ non-social aspects of online

learning~specific cultural dimensions e.g. high collectivism (p.73)

Research samples

• Participatants vocational students 30 entrepreneurs 15.control group vocational students 30. entrepreneurs 100

Hypotheses

• H1:The mean self-efficacy scores of the entrepreneurs will be higher than the student groups

• H2: The mean self-efficacy scores of the participating students will be higher than the control group of students

Reseach methodology

• Design two online courses

• 3 groups to evaluate the self-efficacy scale (Questionnaires)

Research result

• Support Hypothesis 1 and 2

• Self-efficacy Entrepreneurs> participating students>control students

The problems of the technology transfer• High cost of training• To manage and monitor the program

from remote distance• To counter the social and cultural

incompatibility of styles between source and destination countries

• To ensure lasting impacts to the local business economy

The speciality of this research• Two different countries• The participants ~high collectivsm ~high power dependence ~high uncertainty avoidance• asynchronous technology• To evaluate this transfer skills performance(to use

the skill to their work)• First one to use the self-efficacy studied in online t

echnology skills transfer

Present limit (future expectation)• One region ~ several regions• One technology skill ~ other skills• Few samples ~ more (random) samples• Require funding~ no funding (someone donate)

The End

• Thank you !!