Post on 16-Jan-2015
description
©2010 Nokia
Ovi Store - the channel for your success
Jure SustersicDeveloper RelationsForum Nokia EMEA
©2010 Nokia
Nokia app distribution matrix
Ovi Store
3rd Party Channels
Content Aggregators & Operators
Pre-Load
©2010 Nokia
5 © 2009 Nokia
Why Nokia Created Ovi Store
• Combines the best features, existing audiences and extensive partnerships in Nokia’s content services into one unified service
• Builds on years of Nokia’s global and local distribution experience, content partnerships and millions of existing registered developers in Nokia’s developer community
• Nokia’s next generation content service is intuitive, consumer-centric, and encourages discovery,
consumption and sharing of mobile content
©2010 Nokia
6 © 2009 Nokia
What is Ovi Store?
• Powerful channel with content from a globaldeveloper base
• Free and premium content• Content available by category, device and market• Wide coverage of content:
– Applications– Widgets– Video– Personalization– Games– Audio
©2010 Nokia
Better and Better in Fast Iterations
Fully localized
in 18 countries
Integrated mobile
billing with
60 operators
Top 5 countries(in alphabetical order)IndiaIndonesia
ItalyRussiaUnited Kingdom
Close to 15
download
s per
second
90% served in local language
©2010 Nokia
9 © 2009 Nokia
Wide range of devices supported
Experience
S60 /
Symbian
Desktop*
Series 40
PC
Example
devices
Web browser
All S60 3.2
Some S60 3.1N96
S60 5.0 and later Nokia 5800, N97
Web Runtime widget / Flash
Web Runtime widget with
touch support
All Series 40 products with
XHTML-MP browserVarious
S40 6.2, 7.x, 8.1 and 9.1
with QVGA and HVGA
Nokia 5220
Nokia 6300Java client
Mobile Web browser
Supported
devicesPlatform
Mobile web browserAll S60 products with
XHTML-MP browserVarious
* “Desktop experience is browse only and does not support side loading "
Maemo 5 and higher Nokia N900Mobile Web browserMeeGo
©2010 Nokia
Content Formats Supported
Content format Possible content areas
File extensions Availability
Symbian application (must be Symbian Signed to pass QA)
Applications - *Games - *
.sis .sisx All publishers
Java application (must be Java Verified to pass QA)
Applications - *Games - *
.jar +.jad All publishers
WRT widget Applications - *Games - *
.wgz All publishers
Flash application Applications - *Games - *
.sis .sisx .nfl All publishers
Ovi Application (future) Applications . All publishers
Audio Personalization - .mid .mp3 .mp4 .aac.amr
Premium publishers only
Video Personalization - .3gp .mp4 Premium publishers only
Theme Personalization - Theme .sis .nth Premium publishers only
Wallpaper/graphic Personalization .jpg .png .gif Premium publishers only
Video center stream Videos .vcfg Premium publishers only
10 © 2009 Nokia
©2010 Nokia
Expanding Co-operation & Choice
Australia
Austria
Denmark
Finland
France
Germany
Ireland
Italy
Netherlands
Norway
Poland
Russia
Singapore
Spain
Sweden
Switzerland
UK
USA
©2010 Nokia
12 © 2009 Nokia
Opportunity for Content Publishers
• 70/30 revenue share*
• Payment via credit card and premium SMS
•Worldwide distribution and visibility
• Self-service content publishing via Publish.ovi.com
*For credit card: Less applicable taxes.
*For mobile billing: Less applicable taxes and fixed billing charges
©2010 Nokia
Publish to Ovi (publish.ovi.com)
• Self-service tool allowing publishers to easily distribute and monetize content on Ovi.
• Benefits of publishing on Ovi:
– Easy access to a single channel reaching millions of consumers worldwide
– Monetize applications and content with Nokia-provided billing
– Fast time to market via self-serve publishing
– Real time sales and usage reports
• Liberal content validations and quality assurance procedures make it easy for publishers to get content to market.
©2010 Nokia
Content Publishing Flow
Content partner
Registration
& Validation
Add new
Content items
Add
Metadata
QA
process
Content
published
Content
promotion
and sales
Payment Reporting
14 © 2009 Nokia
©2010 Nokia
15 © 2009 Nokia
Registration and Content Input
• To publish on Ovi Store, register at http://publish.ovi.com. Registration validation normally within 48 hours
• Content input on Ovi Store is done through a self-servicecontent intake portal
• Published content is available for download and consumption on Nokia devices worldwide
©2010 Nokia
Overview of content metadata
• Descriptive text or graphics are included in a content item or file. A content item contains one set of metadata, which can be used by several files.
• Channel metadata also includes category, price point, allowed billing methods, icons, images, banners and help/support content.
• Content descriptions can have translations for multiple markets (optional, but recommended)
• Some of optional metadata is especially targeted to promote content in spotlight and are recommended to be filled in by content partner
©2010 Nokia
17 © 2009 Nokia
QA Process
• All content items submitted for publishing go through a quality assurance process.
• The main purpose is to ensure consumers receive quality content and application experiences through Ovi Store.
• Nokia tests content prior to publishing to ensure consumers experience the same level of high quality across all content types in the Ovi Store.
• To provide problem free end-user experiences, Symbian applications must be Symbian signed and Java applications must be certified and properly tested by developer
• Uploaded content should be live within 5 business days after QA
©2010 Nokia
Commercial FrameworkRewarding revenue share of 70%
• For credit card transactions developers receive 70% of the end user price, less applicable taxes, for transactions through direct mobile carrier billing, developers receive 70% of the end user price, less applicable taxes and fixed billing charges
Con
sum
er
pri
ce
15%of gross
Taxes € 0.75
40%of gross less
taxes
Billing Charges€1.70
70% after taxes
and charges
30%after taxes,
billing charges
Publisher Share€1.785
Nokia/Other Share€0.765
Approximately 92% to
operator; 8% to billing partner
Con
sum
er
pri
ce
(€5.00)
18 © 2009 Nokia
©2010 Nokia
App wizard takes your existing web
content for mobile in minutes. Support for RSS and ATOM feeds.
Customize your application by
uploading logo and icon, then select
your brand colors and UX language. Monetize by adding advertising to
your application.
Publish your WRT and Java apps for
Ovi Store. Apps work on every Ovi
Store supported handset.
App wizard for Ovihttp://publish.ovi.com/appwizard
Creating mobile apps has
never been this easy.
©2010 Nokia
Promotional Opportunities
21 © 2009 Nokia
• Content publishers can gain increased visibility from promotional opportunities such as "Spotlight”, a sponsored placement opportunity in the Ovi Store.
• Spotlight provides marquee exposure to a targeted audience actively looking for mobile content.
• Other co-marketing opportunities available
• Nokia recommends
• Co-marketing campaigns
• Deep-linking
©2010 Nokia
Ovi Publish Online Banner Generator
Choose language
Link from
publish.ovi.com
Self-serve app promotion tool http://promotions.ovi.com/toolkit/ to
easily design your own personalized "Available on Ovi“ banners
©2010 Nokia
Upload your
application logo
Enter application details, choose a device
image and a banner “call to action”
choose a color
Generate banners
Cut and past banner code to your blog or web site
©2010 Nokia
25 © 2009 Nokia
Reporting and payment
• Content publishers of Ovi store can get real time reports and statistics about their application/merchandise sales on a dashboard view inside Ovi Publish
• Ovi Store’s reporting tool provides following details for publishers
– Downloads (total, by item, by device, by country)
– Estimated revenue ( total, by item, by device, by country)
• Nokia manages payments back to publishers
©2010 Nokia
Thank you
http://publish.ovi.com