Introducing Culture

Movement Marketing

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Every generation brings changes

that reshape our way of life

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Across history we’ve seen

movements inspire us

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While other movements

have challenged us

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Today, a new dynamic cultural

movement is underway

Multicultural is more than just

population growth…

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It’s the most significant

transformation since the

baby boomers

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Today, nearly half of America’s

kids under 18 are from

communities of color

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1 in 6 Americans

is of Hispanic origin

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A new multicultural

movement is upon us

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Multicultural

is driving popular culture

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And forging a new

American mainstream

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It’s a cultural movement

that’s transforming America

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Be a part of the movement

…and embrace the new America

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