INTRODUCTION TO SOCIAL MEDIADiane K. Danielson, ceo, DowntownWomensClub.com

Social media by the numbers

370,000,000 – Facebook number of visitors (month)

133,000,000 - number of blogs indexed by Technorati since 2002

66,000,000 - Twitter unique visitors (month)

31,000,000 – LinkedIn unique visitors (month)

Do I really need all three?

3

The business meeting

The reunion/friends’ night out

The cocktail party

Social media flowchart

Target marketYo

uBlogs

Website

Blogs

Website

Why social media differs from traditional marketing

Social interaction = 2-way conversation Broadcast era is now conversational era “A website is a costly billboard on your own

property. Social Media is a free sign on the highway telling others to get off here and check this out.”

It’s a portfolio, not just a profile Make public/update URL Include as much info as possible Up-to-date contact info: LinkedIn is mobile.

Meet people through: Search by name/keyword Groups – join others or start your own Answers – share you expertise

Create a company profile

LinkedIn Groups

LinkedIn Groups

LinkedIn Answers

Profiles, Groups and Pages Apps and throwing sheep Status reports (microblogging) The ultimate “warm call” cnn.com/Facebook

profiles

More personal than LinkedIn. BUT, use the “coffee room chatter” test.

Profile – Personal v. Professional

groups

Do you have “fans?” Fresh content? Transitive trust v. WOM Ads: hyper targeting v.

intentional advertising Smart CRM

pages

pages

Why do people twitter? Promote brands & products Connect/reconnect with people Monitor online image

Company reputation Customer service

Market research Trends Competition

30/30/30/10 rule Ways to meet people

Follow people RT/DM/@ Live-tweeting events Asking questions “look for the @stream”

Your @name & icon

What’s your brand? @DowntownWoman v. @DianeDanielson

Icon: avatar, logo or you? Be consistent (even across platforms)

search = new google

Case study: cleats

Go to http://search.twitter.com. Find people tweeting about “soccer cleats” Follow them

What do you learn? Women are a large percentage of purchasers. The international term is “boots.” Guys will buy “boots” just because they want

something new. Customization is a new trend. Orange is the hot new color.

Case study: cleats

What do you learn? Competitors Bloggers Retailers

Case study: cleats

Sidebar: A bit about blogs

Sidebar: A bit about search

“Spiderbot, spiderbot, goes wherever a spiderbot goes ….”

Top US websites (Facebook #3, Twitter #12, Flickr #19, LinkedIn #22).

Blogs get picked up quicker than static websites.

Why you should write a book review on Amazon (#13).

Social Media: Time management

Create a schedule Sampling of Twitter Tools:

www.hootsuite.com times your tweets, tracks links www.tweetdeck.com sorts contacts www.twitthis.com posts what you read with a click www.twitterfeed.com links your blog to Twitter Facebook Twitter App links Tweets to Facebook

Final Tips

Pick one or two to focus on and really learn. Have a consistent photo across mediums. Raise the energy or intellectual level of the

conversation. Schedule time for this into your week.

Have set days/times Test out a new feature each time Make X number of new connections

Recommended Reads

Trust Agents – Chris Brogan and Julien Smith Twitterville – Shel Israel Inbound Marketing – Brian Halligan & Dharmesh Shah I’m on LinkedIn, Now What? – Jason Alba Me 2.0 – Dan Schawbel The Downtown Women’s Club Beginner’s Guide to

Facebook (ebook) – Diane K. Danielson The Savvy Gal’s Guide to Online Networking (or What

Would Jane Austen Do?) – Diane Danielson & Lindsey Pollak

Diane K. Danielson ceo, DowntownWomensClub.com

Target marketYo

uBlogs

Website

Blogs

Website

DIANE K. DANIELSON, DOWNTOWNWOMENSCLUB.COM, DIANE@DOWNTOWNWOMENSCLUB.COM

HTTP://TWITTER.COM/DOWNTOWNWOMANIntro to Social Media