Post on 28-Jan-2015
description
designThinking
What is DESIGN?
examples
over $500M in sales
There has got to be a better way to clean a floor. Current mops are the cleaning equivalent of the horse drawn carriage – where’s the car?
12 million new customers$3.1 Billion in Savings
Enough talk..!
Let’s design something...!
Design the ideal wallet
What did you design?
You created YOUR bias
Let’s try it differently...
Examine your PARTNER’s Wallet.Interview them. repeat.
6 min (2 sessions x 3 minutes each)Examine and Interview
6 min (2 sessions x 3 minutes each)Examine and Interview
Re-Frame the Problem
Um... What’s a reframe?
A $1,000,000 Mistake
A $1,000,000 Mistakeeducation
generate solutions
get feedback. learn. Iterate.
make. test. learn.
Explore your team’s creations
This is design
design the wallet.
interview. insights. reframe.
WHO DID YOU DESIGN
FOR?
WHO DID YOU DESIGN
FOR?
$237M in 2012
ideate.
iterate. Feedback.
test. learn.reflect.
B.A.Challenge solution
B.A.Challenge solution
How to apply this?
Go forth and be Designers