Internet Marketing Overview

Post on 24-May-2015

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Gives an overview of Internet marketing for small business and how it can help to improve online presence. http://www.angco.biz

Transcript of Internet Marketing Overview

Internet Marketing

There’s been a massive shift from traditional marketing to digital

marketing

What’s happened?

A new way of shopping, working & communicating

The Internet Explosion

It’s a whole new world.

Epic Internet Growth

Internet users (June 2010)

Projected number of users expected to double by 2015

1,966,514,816

What is Internet marketing and how does it work

?

Internet Marketing

Cost-effective marketing & advertising channel

Connect with an extremely targeted audience

Submit marketing content through many mediums

Podcasts, articles, blogs & videos are just a few

Easy to implement, track & measure results

It’s Search Engine Optimization

Gain top position or page

ranking in the search engines

based on targeted keywords

It’s link building, high quality

one-way links to web site

To capture attention.

And business

It’s Email Marketing

A powerful tool to build connections, loyalty & trust by providing valuable content

Inexpensive

Automated

Excellent viral potential – easy to forward

Online Repuation Management

why should you care?

Emergence of real-time search

Facebook & Twitter updates remain indexed

& listed on Google for a very long time

Intercept negative review or frustrated

customer on the fly

Be engaged with conversations happening

about your brand anytime

Content Marketing

Is about creating articles

Builds authority

Super viral in social media

Builds links & search engine results

Expands exposure to bring in qualified traffic

Generate leads and sales

The fastest growing ad channel on the net!

Welcome to video marketing

Why?

Customers love it – more engaging & compelling

Demonstrates value & quality of product

Ignites interest & brand recognition

Submit to video sharing sites, social networks, media content sites & bookmarking sites for

increased exposure

Google loves YouTube. Highly indexed

Press Releases

Press releases are not advertising

Helps online and offline reporters do their jobs

Free press coverage for products or services

Links to web site

Builds credibility

Blogging Microblogging

Highly indexed by Google

Easy to spread message

Barnes & Noble took

54 years to reach

$1 billion in sales

And Amazon

4 years

Contact AngCo for a free Internet marketing consultation

www.AngCo.biz

Keeping up with the latest interactive tools & techniques