Online Marketing

Presented By: Kristin Slice, MA, Business Analyst

IntroductionSmall Business Development Center of Maricopa

Online Marketing Program

Agenda:

E-Commerce and Online Tools

Marketing Tools Overview

Key Action Steps

E-Commerce / Online Business Marketing E-Commerce means the display and purchasing of products online.

E-Commerce Businesses (Examples Amazon, E-Bay, Zappos) - Over 25 Products- Non- Flexible Prices - Little / Non Human Interaction

Online Business Marketing- Store Front - Service or Products - Driving traffic to a website

Your business plan is the foundation for your online strategy ...

Online Strategy

Business Plan is the foundation of your marketing plan

Leverage time and resources

If you build it….

They will NOT come……

Marketing Plan

Integration Your Target

What tools work for your business

3 Elements of Effective Marketing

Relationship Value

Strategy

“In many cases, an E-Commerce company will survive not only based on its product, but by having a competent management team, good post-sales services,

well-organized business structure, network infrastructure and a secured, well-designed website.” – Gspay

Internet Marketing

Website

Social Media

Marketing Strategy

SEO

Website

Social Media

Advertising

Databases / Listings

Marketing Strategy

Websites

Social Media

Definition

Waste of time? Not if done properly!

Relationship, Value and Strategy

Tool Works Best With:

B2B, Investments, Well

Developed Sales, Word

of Mouth

Social Media

SEO (Search Engine Optimization)

Definition

Organic (creative) / Created

Relationship, Value and Strategy

Tool Works Best With:

Impulse Purchase,

Services that People

“Search for”

Advertising / Pay Per Click

Definition

Needs the strongest Strategy!

Relationship, Value and Strategy

Tool Works Best With:

Impulse Purchase, niche

purchases, E-Commerce

Database Listings / Review

Definition

Google, Yelp, Local First AZ

Relationship, Value and Strategy

Tool Works Best With:

Fun-tivities, Restaurants,

Everyone that wants to

drive traffic

Action Steps Choose Strategy for your Business

Learn the Tool or Get Help

Integrate, Monitor, STICK WITH IT and Adjust

Where do we go from here…

Remember Value, Relationship, Strategy

Find the Right Tool

The Opportunities are Endless!