Post on 18-Feb-2017
@shari_pw
@shari_pw
Who Am I?
I am a the owner of Shar-i Digital Marketing
I am a mom, friend, and partner
I love baking! It’s therapy. I dislike doing dishes and am forever looking for the perfect bag…
@shari_pw
What Does Your Business Need? Bring users into your
website /blog/listing Credibility - Visibility Build brand awareness on the
web Stay connected to your
audience Customer service Bottom line: Increase your company sales
Objectives
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How are YOU going to do that?
Internet Marketing 101
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WHAT IS INTERNET MARKETING?
It’s the one term that is used to describe the digital tools, strategies and techniques to boost your business.
It is how to tell your story using digital tools.
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Make contact with potential customers and communicate
your message to them.
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60 Seconds Go
If you have 60 seconds that amount of time that takes you to get to the 55 floor to tell someone what you do…. What would you say?
GO
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Who are You? Company name Products / services Who do you help /
serve What Problem do you
solve?
Now put that all together.
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Add a few more Deets
Why Who Where Why you are the best
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Meet Jack and Jill
People
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Who are they? How old are they? What do they like? What don’t they like?
What do they need – solve their problem Where do they spend their money? Where do they hang out (online and offline)?
People
My Name Is And I Am….
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Visualize Your Company
What is your position?
What are your clients looking for?
What are their needs?
What's the best way of communicating with them?
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Just to Make Sure…
Who is your client? Label you top 2-5 target audiences Personify each one
Make them feel real – story board Demographics and behavior Use a quote to describe what they think
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Create Experiences
Strategy
@shari_pwMulti Channel
Rent and Own
Technology
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Own Your Real Estate Website: This is your most
important digital channel and the place where your online clients will learn the most about you.
Easy to understand content needs to be updated regularly with the whole site mobile optimized too, meaning it can be viewed on any device.
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Basics
Website description – clear Landing pages should have one clear idea and a
call to action Testimonials – Media references Amazing images – Strong Copy! Important information above the fold Responsiveness Seo – titles, meta description, headings, image alts
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Website
www.Yourname.com Hosting Typography Responsive Speed Content Technology Interaction
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Speed
Load fast (technical speed)
To the point (speed of content)
Scannable (structure speed)
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Keywords
Do you know what do to with them? Where to put them when building your website
and writing your blog? Page title Meta Description Headline (H1) Subheads Image Alt Tags In your content!
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Content Marketing
Create a blog. Write about a specific area Don’t post about yourself but about what you have
learned Quality over Quantity Post regularly – pick a schedule Create guides, mini books – it pays off! Reuse your content on other platforms – blogs to
Slideshare or YouTube Create a mailing list for people who read your blog
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So what do you have to ask yourself?
My audience is I’m offering them … They will find it via… They will care because… They will interact by… Their next step will be… They will share it because….
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Content Publish – regularly Editorial calendar Value – relevant content News
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Where is your Blog?
B2C companies that blog generate 88% more leads per month than those who do not! (source: Hubspot)
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Blog Objectives Increase brand awareness Increase thought leadership throughout your
industry Encourage comments and engagement Lead generation through blog subscription External linkingAction Items Choose managing editor to own the blog Choose a blogging platform Create an internal blog evangelist program to
get employees to contribute Decide on a weekly cadence Recruit guest bloggers Add social sharing icons Add a Tweet This button Promote each blog on social channels
BLOGKey Metrics X number of posts X number of bloggers X number of social shares Audience growth—unique and
return visitors Conversions Subscriber growth Inbound links Directory listings for infographics SEO improvement
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Emails – Grab them! Still one of the best marketing tools
Research
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Let them Interact
Let them contribute Social Sharing – make it easy
Twitter, Blogs, Facebook, LinkedIn, Google+, Pinterest
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“Social is how customers hear about you,
search is how they find you, and content is how they qualify
you.”
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Social Media Marketing
Social Media describes the online technologies and practices that people use to share content opinions, insights, experiences, perspectives and media
Social media uses web=based (mobile) technologies to turn communication into interactive dialogues
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What?
Forget that last slide…..
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Social Goals
Bring users to your website Sales Contest Credibility Brand Awareness Stay connected Customer service Engage
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Create Content To Be Shared
Strategy
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“Idealizations are out. Realism is in.”
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@shari_pw
Really – How? Research – which social media platforms will work for you
(Facebook – LinkedIn – Twitter –Pinterest- Website – Blog- App). Research, Listen and understand (listen to what your target is
saying about your business, understand who's talking about you and who is not.
Follow people of common interests – start a discussion – share content that your target audience will find useful hit them in the gut with emotion.
Remember your communication objectives. Plan your action! Go!
Strategy
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Research Search Tools
Google Analytics Google adwords, Keyword planner Google alerts
Social Tools Social Mention twtrland Klout Swayy
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Which Social Network Drives the Most Traffic?
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Trends for 2014
Content Marketing is King Social Media deep in SEO Images for Success Mobile is Moving Faster
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Twitter 42% of companies have acquired a customer via Twitter” Twitter is not a technology, it’s a conversation and it’s happening with or without you! Use your real estate – cover image, bio, short description, call to action, links, custom
background Include keywords in your bio (a word that reflects your business) 160 Characters
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Remember you want people to RT your tweets keep them short! 120-130 characters
Include links – measure them! Build lists – listen, tweet, follow Use scheduled posts
(hootsuite, buffer)
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Who do you want to talk to? Who is your target market
Where do they live How old are they Family status Hobbies Industry Financial status
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Facebook Get found! Connect and engage Create Engaging CONTENT
Videos, updates, events, links….. Create a community Promote Customer service
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Be interactive, fun and helpful, give tips, advice that are related to your product or service
Give! Perks – fans love perks!
Industry News – keep everyone updated about the niche
Measure!
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Talk to People
Join groups and communities Search for influencers (Klout, Followerwonk, twtrland.com/
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Trends
Everybody knows what a hashtag is, and it has become a part of contemporary culture. Hashtags are an efficient way to find content relating to specific topics, as well as the people talking about those topics.
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Content Strategy
Set your goals – Can they be measured? Target Audience – Identify your typical customer Define your story – What is your storyline? Content – Who produces your content and how
does it speak to your audience? Schedule your content – stick with it Distribution – Is it getting to your audience? Measure – Everything then optimize Keep going – Persistence
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Take Away’s Set up Google Alerts
(company name, priority keywords, competitors, events, product/service)
Go to where your audience is!
Listen First Conversation – not
publishing or broadcasting
Be useful Build relationships
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Resources and Thanks http://distributedmarketing.org http://www.marveo.com http://blog.hubspot.com/ http://pandodaily.com/2012/12/25/the-best-online-ads-of-2012-werent-ads/ www.dove.com www.nike.com Kerianne Mellott http://www.facebook.com/kerianne http://www.business2community.com/pinterest/beginners-guide-pinterest-0951245 http://blog.bizzabo.com/8-great-free-image-resources-for-your-event-website http://www.facebook.com http://memeburn.com/2015/01/heres-your-ultimate-social-media-cheat-sheet-for-2015-info
graphic https://twitter.twimg.com/ownthemoment http://blog.thewholebraingroup.com/sensible-social-media-checklist-v30-infographic
http://expandedramblings.com/index.php/pinterest-stats/2/
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You Can Find Me Here:
www.Shar-i.com About.me/ShariWrightPilo Twitter: shari_pw Facebook/shariwrightpilo Facebook/socialmediashari LinkedIn: il.linkedin.com/in/shariwrightpilo/ Email: sharipilo@gmail.com
@shari_pw
Thank You