Making International SEO Less Foreign

Eli Schwartz, Director of Organic Product

Pubcon Las Vegas 2017

@5le

elis@surveymonkey.comFind me on LinkedIn

Twitter @5leSlides are here: http://bit.ly/pubcon2017seo

Analyze your global traffic

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• Cctld

• Hreflang

ccTLD/Subdomain/Subdirectory

Hreflang

Linking

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Search is incredibly personal and varies for each user

Suggest and results change between locations in the USA

International SEO is the process of and is really just optimizing/optimising for people not like me.

What is international SEO anyways

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Graph of world growth

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English vs non-english internet

US

UK

MY

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Growth of search methods

Nuance in marketing is critical!

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• Google/Baidu/Yandex

• Languages

• Connectivity

• Device size

• Demographics

• Currency

• Payment systems

• Laws

• Product delivery

Know your market

• GrAB FROM OLD DECK

Results are not real

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The only way to check international results manually is with a VPN or proxy

What’s global search really like?

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In German these are essentially synonyms

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Global results lack the depth and AI that US-English rankings have

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Global results lack the depth and AI that US-English rankings have

Keyword research

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Wikipedia cross links will be good keywords

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Research international competitor rankings

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Look up competitor pages in AdwordsKeyword Planner

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Find suggested keywords in your language

How to win in International SEO

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• PARTY LIKE ITS 1999

SEO FOR DUMMIES

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Precise

keywords Plurals User researchProduct

namingQ&A

Call in the

experts

Trend

planning

Keyword

densitySynonyms

Translate

existing

content

Optimize the basics

Final tip: Get

professional help

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Remember:

International

SEO is culture

fit AND

keywords

Curious?elis@surveymonkey.com

@5le