Emily Farrara & Justin LeeDSMR 326 - Winter 2013

Emily Farrara & Justin LeeDSMR 326 - Winter 2013

Soho, Hong Kong

Name, Logo and Tagline

• Esoteric• “Understood by

only a small number of people with specialized interest.”

• Men’s Minimalism Clothing Store

Location

Target Market

Our Main Man: Derek

• 30 years old

• Single

• College Educated

• Professional

Our Inspiration: Atelier

Main Competition: Moustache

Floor Plan

Fixtures: WALL BAY

Fixtures: Display Table

Fixtures: Mannequins

Fixtures: Ballet Bars

Fixtures: Seating Area

Fixtures: Cash Wrap

In Store Brands

• DESIGNERS:• Ann Demeulemeester• Alexander Wang• Comme des Garcons• Damir Doma• Dior Homme• Givenchy• Guidi• Julius• Rick Owens• Yohji Yamamoto

• JEWELRY:• Chrome Hearts Jewelry • Cast of Vice

Storyboard

Opening Promotional Plan

Where to find our ads

• MAGAZINES:• HK Magazine• HK Time-Out• Monocle • StyleZeitgeist

• WEB-ZINES:• Scoute• Fashionology

Print Magazine Ads

Web-Zine Ad

Communicating with Customers

• Email• YouTube• Blogs

Social Media

Twitter vs. Weibo

Budget Plan

Why This Store?