COMMUNICATIONSTRATEGYSLIDE DECK

© Inside Communication 2011

INTERNAL COMMUNICATION

WHAT’S THE OPPORTUNITY?WHAT UNDERLYING BUSINESS ISSUE, PROBLEM OR OPPORTUNITY AREYOU TRYING TO ADDRESS?

PRESERVE. DESTROY. CREATE.

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THE ROLE OF COMMUNICATIONHOW CAN COMMUNICATION HELP YOU TO ADDRESS, RESOLVE OR EXPLOIT THIS SITUATION?

BELIEFS. ATTITUDES. BEHAVIOURS.

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THE AUDIENCE – WHO ARE THEY?WHAT DO THEY CURRENTLY THINK, FEEL AND DO? WHAT DO YOU WANT THEM TO THINK, FEEL OR DO?

AUDIENCE SEGMENTATION.

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THE COMMUNICATION OBJECTIVESWHAT SPECIFIC COMMUNICATION OBJECTIVES ARE YOU HOPING TO ACHIEVE FROM THIS CAMPAIGN?

SPECIFIC. MEASURABLE. ACHIEVABLE.

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KEY MESSAGESWHAT DO YOU WANT TO SAY?WHAT DO THEY WANT TO HEAR?THE “SO WHAT” TEST

THE RULE OF THREE.

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COMMUNICATION CHANNELSWHICH CHANNELS WILL YOU USE? PAPER, PIXEL OR PERSON?

ONE-WAY. TWO-WAY. HORIZONTAL.

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TONE OF VOICEWHAT TONE OF VOICE WILL YOUR COMMUNICATION PIECES ADOPT?

WORDS. IMAGERY. PERSONALITY.

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COMMUNICATION BARRIERSWHAT INTERNAL OBSTACLES MIGHT PREVENT YOU FROM ACHIEVING YOUR PROJECT’S OBJECTIVES?

CACOPHONY. CONFLICT. CULTURE.

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WHAT ARE THE KEY METRICS?WHICH PERFORMANCE INDICATORS WILL YOU LOOK AT TO GAUGE AND MEASURE YOUR SUCCESS?

OUTPUTS. ATTITUDES. ACTIONS. OUTCOMES.

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PARAMETERSWHAT ARE THE PARAMETERS FOR THIS COMMUNICATION PROJECT?

TIMING. BUDGET. RESOURCES.

Inside Communication is an employee research and communication agency that works to bridge the gap between strategy and results. Our work leads to higher levels of employee engagement, which in turn drives improvement in business performance and profitability.

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