Interactive TVInteractive TV

1. Click 1. Click HEREHERE to start demo to start demo programprogram

2. Position program window 2. Position program window in white boxin white box

3. Go to next slide, the first of the 3. Go to next slide, the first of the presentationpresentation

Murugiah: x4758Murugiah: x4758

http://toocan.philabs.research.philips.com/misc/atsc/dase/ (dase/atsc-rules)dase/atsc-rules)

Interactive TV Interactive TV

Project Team:Project Team:

Alan GoldfineAlan GoldfineJohn BarkleyJohn BarkleyDoug WhiteDoug WhiteLen GebaseLen GebaseMichael KooMichael KooLynne RosenthalLynne RosenthalMark SkallMark Skall

Interactive TVInteractive TV

• TV and the Internet are each recognized as “a technology …TV and the Internet are each recognized as “a technology …that seems to change everything” (BW, Oct 4 ‘99)that seems to change everything” (BW, Oct 4 ‘99)

• Interactive TV is the convergence of TV and the InternetInteractive TV is the convergence of TV and the Internet

• Profound impact on Electronic Commerce expectedProfound impact on Electronic Commerce expected

• WebTV: 1 million subscribers, 350 hrs/wk of programmingWebTV: 1 million subscribers, 350 hrs/wk of programming

• AOLTV: projected 2 million subscribers in 2 yearsAOLTV: projected 2 million subscribers in 2 years

• ITL partnering to develop the standards required for the ITL partnering to develop the standards required for the success of Interactive TV success of Interactive TV

• Wireless phones do emailWireless phones do email

• Internet does broadcast radio and TVInternet does broadcast radio and TV

• Broadcast TV references links to Web pagesBroadcast TV references links to Web pages

Traditionally separate media are converging:Traditionally separate media are converging:

Interactive TVInteractive TV

Currently, for the viewer:Currently, for the viewer:

accessed separatelyaccessed separately}}TV:TV:

(non-interactive)(non-interactive)

OROR

Web:Web:(interactive)(interactive)

Interactive TVInteractive TV

With DASE/DDE, TV and Web are converging into a With DASE/DDE, TV and Web are converging into a singlesingle medium: medium:

DASE/DDEDASE/DDE

• An industry plan for an interactive TV applicationAn industry plan for an interactive TV application

• Developed here as a prototype for how EC applications Developed here as a prototype for how EC applications using DASE and DDE might appearusing DASE and DDE might appear

• EC application Web pages to use XMLEC application Web pages to use XML

Demonstration:Demonstration:

Interactive TVInteractive TV

DemonstrationDemonstration

Current production:Current production:

Web site with associated productsWeb site with associated products Golf matches on TVGolf matches on TV

Interactive TVInteractive TV

DASE/DDE: DASE/DDE: singlesingle medium medium

DASE/DDEDASE/DDE

Viewing experience dramatically Viewing experience dramatically enhanced: viewer becomes an enhanced: viewer becomes an

active participantactive participant }}

}}E-commerce dramatically enhanced E-commerce dramatically enhanced by enabling purchases from the by enabling purchases from the

comfort of one’s easy chaircomfort of one’s easy chair

Viewing ExperienceViewing ExperienceInteractive TVInteractive TV

• NewsNews• SportsSports• DocumentariesDocumentaries• How-toHow-to• GameGame

Genres most amenable to interactivity:Genres most amenable to interactivity:

Interactive TVInteractive TV

• chatchat• emailemail• backstory (prev. episodes, background backstory (prev. episodes, background

on a story, behind the scenes)on a story, behind the scenes)• buy stuffbuy stuff• story so farstory so far• more like/about thismore like/about this• story participationstory participation• story enhancementstory enhancement

Types of interactive enhancements:Types of interactive enhancements:

Interactive TVInteractive TV

Story ParticipationStory ParticipationInteractive TVInteractive TV

Winkey Dink and You Winkey Dink and You (1953-1957)(1953-1957)

Interactive TVInteractive TV

How are two separate media synchronized?How are two separate media synchronized?

Fundamental Convergence Question:Fundamental Convergence Question:

Interactive TVInteractive TV

• Sunday and Monday Night FootballSunday and Monday Night Football• player/team information relevant to each playplayer/team information relevant to each play• interactive game: “choose the ballcarryer” interactive game: “choose the ballcarryer” • request player/team statisticsrequest player/team statistics

• “ “Who Wants to be a Millionaire”Who Wants to be a Millionaire”• play along with the gameplay along with the game• special bonus questionsspecial bonus questions• audience pollsaudience polls

• No special receiver requiredNo special receiver required• Broadcast/Internet synchronization done by Broadcast/Internet synchronization done by

production teamproduction team• Open connections to Web servers maintainedOpen connections to Web servers maintained

Synchronization Examples: Synchronization Examples: Enhanced TVEnhanced TV

Game ParticipationGame ParticipationInteractive TVInteractive TV

• Wheel of Fortune, Jeopardy, MSBNC, Twenty One Wheel of Fortune, Jeopardy, MSBNC, Twenty One (among others)(among others)

• Play along with the game in the broadcastPlay along with the game in the broadcast

• Requires a WebTV receiverRequires a WebTV receiver

• Web page references sent in the VBI of broadcast Web page references sent in the VBI of broadcast processed by receiverprocessed by receiver

Synchronization Example: Synchronization Example: DDE (ATVEF: WebTV Plus)DDE (ATVEF: WebTV Plus)

Interactive TVInteractive TV

WebTV Program GuideWebTV Program GuideInteractive TVInteractive TV

Game ParticipationGame ParticipationInteractive TVInteractive TV

More like/about thisMore like/about this

Interactive TVInteractive TV

How-to Show

Interactive TVInteractive TV

Buy Stuff

Interactive TVInteractive TV

Production Tool ExampleProduction Tool ExampleInteractive TVInteractive TV

Interactive TVInteractive TV

Trigger DemoTrigger Demo

• WebTV Plus ViewerWebTV Plus Viewer

• Elementary tool for developing interactive content on a pcElementary tool for developing interactive content on a pc

• Allows content to be viewed on pc as it will be seen Allows content to be viewed on pc as it will be seen on TVon TV

Interactive TVInteractive TV DDE Testbed

Internet Content

Video

Encoder

Receiver

• Members include: Members include: ABC, CBS, IBM, Intel, Lucent, ABC, CBS, IBM, Intel, Lucent, Microsoft, NBC, Warner BrothersMicrosoft, NBC, Warner Brothers

• DASE (DTV Application Software Environment): DASE (DTV Application Software Environment): Standard for a platform independent, high-level Standard for a platform independent, high-level abstraction for integrating DTV and the Internetabstraction for integrating DTV and the Internet

• DASE specifies programming environment for DTV DASE specifies programming environment for DTV receiversreceivers

• Downloadable DASE applications portable across Downloadable DASE applications portable across different TV set topsdifferent TV set tops

Advanced Television Systems Committee (ATSC)Advanced Television Systems Committee (ATSC)

Interactive TVInteractive TV

Interactive TVInteractive TV

• Joint project with the High Performance Systems and Joint project with the High Performance Systems and Services Division (895)Services Division (895)

• Chair DASE Conformance Working Group where key Chair DASE Conformance Working Group where key players include: players include: ABC, Gateway, Microsoft, SunABC, Gateway, Microsoft, Sun

• Partner with Unisoft to develop conformance testsPartner with Unisoft to develop conformance tests

• Reference implementation for programming environment Reference implementation for programming environment

NIST’s Role in ATSC DASE:NIST’s Role in ATSC DASE:

• Members include: Members include: ABC, CBS, IBM, Intel, Microsoft, ABC, CBS, IBM, Intel, Microsoft, NBC, Warner BrothersNBC, Warner Brothers

• DDE (Declarative Data Essence): Standard for Internet DDE (Declarative Data Essence): Standard for Internet content and bindings to analog and digital streamscontent and bindings to analog and digital streams

• Declarative Content: HTML, CSS, ECMAScript, DOM, Declarative Content: HTML, CSS, ECMAScript, DOM, Triggers (for syncing the two mediums)Triggers (for syncing the two mediums)

• Stream Bindings: NTSC, IP Multicast,...Stream Bindings: NTSC, IP Multicast,...

Society of Motion Picture and Society of Motion Picture and Television Engineers (SMPTE):Television Engineers (SMPTE):

Interactive TVInteractive TV

Interactive TVInteractive TV

• Contribute text to specificationContribute text to specification

• Partner with Unisoft to develop conformance tests Partner with Unisoft to develop conformance tests

• Develop conformance tests for triggers and stream binding to Develop conformance tests for triggers and stream binding to integrate with existing Unisoft DDE element testsintegrate with existing Unisoft DDE element tests

• Develop prototype receiver testbedDevelop prototype receiver testbed

• Participate in Applications Data Essence (ADE) Study GroupParticipate in Applications Data Essence (ADE) Study Group

NIST’s Role in SMPTE DDE:NIST’s Role in SMPTE DDE: