Interactive Menu: Personalizing the Dining Experience for Everyone Sarah Allen, Ellen Chisa, Michael...

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Transcript of Interactive Menu: Personalizing the Dining Experience for Everyone Sarah Allen, Ellen Chisa, Michael...

Interactive Menu:Personalizing the Dining Experience for Everyone

Sarah Allen, Ellen Chisa, Michael Hughes & Hermes Taylor

Why do we eat out?

• Convenience

• Social Opportunity

• Personal Attention

• Choice

The interactive menu empowers users by adding personal attention and choice back into their dining experience.

Meet Samantha

• 21 years old, junior in college

• Recently diagnosed gluten allergy.

• Lifecycle of someone with dietary restriction1. Safety2. Not being a pain3. Memorizer to Learner4. Refuse to Sacrifice

Safety

• “How was I supposed to know licorice had gluten!?”

• “I get the waiter’s attention, look him in the eye and explain exactly what I can’t eat.”

• “I take Benadryl right away if I feel anything!”

Addressing Safety

Addressing Safety

Not being a pain

• “I really don’t like having to interfere all the time.”

• “How can I tell them I can’t even drink normal beer?”

Automatic Substitution

Hassle-Free Ordering

Memorizer to Learner

Enhance, not Eliminate

Refusal to Sacrifice

Refusal to Sacrifice

Demo