Interaction09 - Feeling: what makes an engaging product?

Post on 02-Nov-2014

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Visceral experience can change the way people feel, behave and live. How do you go about creating an experience that delights users? Kumi will discuss design leadership strategies for keeping the original vision on track while collaborating with various stakeholders.

Transcript of Interaction09 - Feeling: what makes an engaging product?

feeling: what makes an engaging product?

Kumi Akiyoshi

Kumi Akiyoshi

elements of delightful experience

playful+lightness(*^^*)

anthropomorphism

Sochi

community: socially responsible

delightful experience can not be created with aesthetic alone

Yay!!

quality of craft

http://flickr.com/photos/73553/914737983/http://flickr.com/photos/73553/914737983/

http://flickr.com/photos/73553/914737983/http://flickr.com/photos/73553/914737983/

elements of delightful experience

playfulness+lightnesscommunity: socially responsiblequality of craft

aesthetic

people

http://www.dekobokofriends.jp/

aesthetictechnology

emerging themes

ubicomp

tangible

wearable

scarcity

ambient

brandguidelines

various devices

design approaches

sketching

visualization

prototyping

design processes aesthetic

hardware

product design

branding

marketingadvertising

event

contentusability

search

engineer

aesthetic

people

silo buster

7 tools

-1- seek out cheerleaders!

-2-spot workable solutions to create achievable goals

memory

relationship

first impression

-3-give project a name

UI light.

-4-impromptu review

present initial look & feelto the right people

to get right feedback.

not sure

great start

keep that

?

not sure

great start

keep that

make it bigger

!0_0

?

?

not sure

great start

keep that

make it bigger I know when

I see it

I like purple

do we need to change? !...

keep that we’ve done thatgreat

start keepworkin

?

?

not sure

great start

keep that

make it bigger I know when

I see it

I like purple

do we need to change? !...

keep that we’ve done thatgreat

start keepworkin

product design

branding

marketingadvertising

contentusability

engineer

?

?

not sure

great start

keep that

make it bigger I know when

I see it

I like purple

do we need to change? !...

keep that we’ve done thatgreat

start keepworkin

product design

branding

marketingadvertising

contentusability

engineer

facilitate welltension

informationemotional exchange

“can you add more purple?”

-5-shake it up and pare it down

-6-brand liaison

-7-build plug and play

design system to promote consistency.

we delighted users by...

acting on the user feedback fast

improving perceived and actual performance

refreshed outdated visual design system to promote consistency across multiple channels

7 toolsseek out cheerleaders!

spot workable solutions & get agreement on specific achievable goals

give project a name

impromptu review-present initial look & feel at hallway to the right people to get buy-in.

shake it up and pare it down

brand liaison

build plug and play design system to promote consistency.

1.

2.

3.4.

5.

6.

7.

elements of delightful experience

playful+lightnesssocially responsiblequality of craft

☆⌒(*^-゚)v

kumi@adaptivepath.com

@kumi_