Post on 08-Jan-2017
Intranets in Retail: Case Study - WaterstonesSuzie RobinsonHead of Internal and Customer Communication
Why this subject?
Assumptions
Good communication
Some examples
What we’ve learnt
Some points to take away
A little bit about Waterstones
What I’m going to cover…
A LITTLE ABOUT WATERSTONES
2,493 employees in 280 shops and field based
303 employees in Head Office
Our Comms Team…
How we’re doing…
Visited; 72
Didn't Visit; 18
Contributed; 60
Didn't
Con-trib-ute; 40
Different teams, different priorities
Consistency
IT infrastructure
Remote workers
The challenges we face…
Engagement
SOME EXAMPLES…(BUT MOSTLY THE HOMEPAGE)
Comms Team: Part 2
The Update
Current Activities
Book News and Headlines
Our Biggest Books (August)
News Flashes
Buttons and Discussion Boards
Other homepages
Stocktake
WHAT WE’VE LEARNT…
We’re being brave!
Use your homepage – make it work hard so your users don’t have to
Listen to your users
Work with the challenges you face to overcome them
Do what’s right for your intranet, even if it breaks common best practices
A few things to take away