How to make your intranet worthy of trust

William AmurgisNetJets

Co-workers

Top leaders

Supervisor

Intranet

0% 10% 20% 30% 40% 50%

Most trusted source ofimportant information

TRUST: belief in the reliability, integrity, competence, or truth of someone or something.

79% of employees rank Trust as the #1 attribute of leadership Source: Towers Watson Global Workforce Study

20% trust business leaders to tell the truth Source: Edelman Trust Barometer

42% would trust their own boss Source: 2009 Harvard Business Review study

60% would trust a complete stranger Source: 2009 Harvard Business Review study

Tip 1: Show respect

Tip 2: Be accessible

Tip 3: Be consistent

Tip 4: Follow consumer trends

Tip 5: Pay attention to detail

Tip 6: Be fresh and timely

Tip 7: Bring the outside inside

Tip 8: Provoke reactions

Tip 9: Monitor all activity

Tip 10: Respond to feedback

William Amurgis wm@amurgis.com

Twitter: @wamurgis

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