Post on 27-Apr-2015
Intelligence Everywhere
History ~*Motorola started as Galvin Manufacturing Corporation in 1928. ~*The Name Motorola was adopted in 1947.
~*Motorola is the 1st company that introduces cell phones in the market, in 1983.
~*Company also strong in semi conductor technology.
DynaTAC 8000X portable cellular phone
Motorola,Inc.
Type Public (NYSE: MOT)
Industry Telecommunications
Founded 1928
Headquarters Schaumburg, Illinois, United States
Area served Worldwide
Key people Greg Brown (President & Co-CEO) Sanjay Jha (Co-CEO)
Employees 68,000 (2009)
Website Motorola.com
Schaubarg
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Greg Brown(CEO) Sanjay Jha (Co-CEO)
• Products are:-
**Laptops.
**Cell Phones.
• Radio Communication Devices
• Cordless Phones.
Motorola Accessories
D.C Charger Bluetooth HandFree
Motorola’s Free Charge
Nokia Samsung Ericsson LG Panasonic Spice Siemens
z
The Market of Mobile is highly competitive.
There are so many players capturing the market.
So Motorola provides innovative products to the market.
~*~* Launch a phone costing Rs. 1200/-
~*~* Launch Motoflip costing under Rs. 4000/-
~*~* Widen their Product Portfolio
~*~* Collaborate with telecom service provider
~*~* Enhance their distribution network
~*~* Target Audience- Youth
• Used 360 degree marketing.
• “Guess the Motostar”.
• Funded NGOs in Bangalore
• Spend online 20% more than any other brand.