Integrating technology with your digital marketing strategy

Introductions

Zak Barron, Constant Contact

• Area Director, Central United States

• Educational marketing expert

Rob Connelly, The UPS Store

• Technology Marketing Manager

Whitney Hepp, Kampgrounds of America

• Director, Local Marketing / International Marketing & Development Manager

Technology – a lot of moving parts

• Internal vs external systems

• How to choose the right technology for your organization

• Implementation and support of these technologies

• Top channels your franchises are leveraging

• What do you manage vs enabling franchisees to maage

• Systems you leverage to support your strategy

• Reporting

Digital Marketing

Social Media

Email marketing

Advertising

Tying it all together

• How are you reporting across all systems

• Best in class vs all in one – ensuring all of your systems speak to each other