Post on 28-Jan-2015
description
Integrating Social Media and Mobile Technologies to Help Enhance
Library Services
Diana SilveiraPresident, Novare Library Services
Connect
• Join the Event (tinyurl.com/69ddz5h) • Slideshow @: www.slideshare.net/dee987
Objectives
• Highlight ways librarians add measurable value to their communities with Social Media
• Offer strategies and practical ideas to help provide more visibility to library resources & services
• Discuss what librarians can do to continue enhancing learning & inspiring participation
• Demonstrate what is happening in the mobile world and provide ways to be involved
• SIMPLICITY• UBIQUITY• CONVERSATION
Has it helped to make your library a center of learning and
a hub for participation?
Social Media
According to Wikipedia, “Social media is a term used to describe the type of media that is based on conversation and interaction between people online.”
Sharing is a huge component!
Libraries ARE social networks! And librarians are (or should be) like circuit boards
connecting users to high-quality information while providing a social space for users to
consume, repurpose, and to share content.
Considerations
• Your Goal• Your Audience• Your Message
Blogging…
Why Blog? • Its your Hub – drive all social media here!• Socialize and Connect • Easy for you and your users – access anywhere with RSS…
Use Facebook to reach out to your users and share your library.
Facebook Toys
• Vroom• ShortStack• Group Chat• Video Chat
Share your location. Offer incentives for users to check-in to your library and make it worthwhile for them!
CHAD MAIRNSkype and Google+…Let’s HangoutPresentation at: www.slideshare.net/chadmairn
HOW CAN YOU USE TWITTER?
Promote the library and share new items!
Link to the catalog record where users can write reviews, tag and more!
Add a Twitter widget and have tweets automatically appear in a variety of places.
http://twitter.com/about/resources/widgets/widget_profile
Twitter Tools
• TweetDeck• Twitter Lists• Twtpoll• TwitPic
Quick Poll: http://twtpoll.com/ilriyw
Follow me @ Novarelibrary or dee987
Integrated Twitter Feedback
© SAP 2009 / Page 20
Measurable Value?
• Improved access to information via sharing tools.
• Marketing services and resources to help provide more visibility.
• Instant and inexpensive (oftentimes free) communication with staff and patrons.
• Interaction• Enhanced learning?
GamingPhoto from http://www.flickr.com/photos/ci_polla/4716610035/sizes/o/in/photostream/
Tips for Successful Gaming
• Be Prepared • Use Projectors• Play Yourself/ Get Volunteers• Play games that require research or
support curriculum• Require a library card• Age Appropriate Games…don’t
forget adults• Create Zones• Have fun with it! • More tips:
http://oedb.org/library/features/bringing_gaming_100_library_resources
More Tools
• Voicethread• Goodreads• The “Cloud” • Dropbox • Evernote• Google Docs• Cloud Music Services
• Group buying• Groupon• SocialLiving
Be an advocate for
all of your readers no matter how or what they
chose to read!
Few things on ebooks
• eBook sales accounted for 19% of sales in the United States and 11% of sales worldwide.
• Books to Barcodes• Overdrive coming to Kindle.• More people buying ebook readers than
tablets
Be available to help your users when
they need it!
After 3 minutes of no activity
this window
displays on our
website.
MOBILE
Why mobile?
“Mobile phones create new kinds of bounded places that merge the infrastructures of geography and technology, as well as techno-social practices that merge technical standards and social norms." (Moll, 2007, p.12)
The mobile web is connecting people to information while they are on the go, so this is a great space for libraries!
Plus mobile phones have surpassed PC sand landline phones combined, so your potential audience is huge!
http://technolog.msnbc.msn.com/_news/2011/07/11/7059067-25-percent-use-smartphones-not-computers-for-majority-of-web-surfing
May survey of U.S. mobile consumers show 38 percent now own smartphones
In this session learn:• Why libraries should have a mobile presence.
• How to use Google Analytics or some other web analytic tool to decide what to include on your mobile web page.
• To code or not to code using WYSIWYG editors and other mobile tools.
• To create links to Google, Yahoo! and other mobile maps.
• Ways to generate and use QR codes to help promote your mobile presence.
• Solutions to common challenges in mobile development.
The Facts
• 72% of U.S. adult cellphone users send and receive text messages (68.1 percent of U.S. mobile subscribers used text messaging on their mobile device (Jan 2011))
• The average U.S. mobile teen now sends or receives an average of 2,899 text-messages per month compared to 191 calls
• Teen females, who send & receive an average of 4,050 texts per month.
How can libraries use SMS?
• Reference Questions• Circulation Notices • Allow Users to send
Catalog Records • Send Blast
Announcements • Solicit Feedback• Programs
Send Catalog Record
s
Pros and Cons of SMS
Pros:• Low Cost• Easy to Implement• Immediately available • Flexible• Connects directly with users• Statistics• Platform ubiquitous
Cons:• Leaves out non-SMS users• Standard texting rates may apply
“Fundamentally, 'mobile' refers to the user, not the device or application.”
Barbara Ballard Designing the Mobile User Experience
Uploaded to Flickr on November 8, 2007 by Travelin' Librarian/ Uploaded to Flickr on November 29, 2006 by Michael Casey
What’s your library’s policy?
… can help one decide what to
include.
Note: with Google Analytics you can determine how your user’s are accessing your mobile site (e.g., mobile devices, carriers, browsers , OS’s, screen resolution etc.)
Mobile Library Websites
<p><a class="call" href="tel:17273417177" accesskey="0">Call the Library</a> | (727) 341-7177<br />
<a href="wtai://wp/ap;+17273417177; SPC%20Library">[Add to Phone Book]</a><br />
Basic mobile web v touch for iPhone, Android etc.)
To code or not to code using
WYSIWYG editors and other
mobile tools.
Embed Maps
Click icon to add picture
• type in location • Click “link button” • Click “Customize and
preview embedded map”
jQTouch
• Open Source• One REALLY BIG
webpage – so quick• Easy to customize with
a some coding knowledge
• “Library Templates” available
http://novarelibrary.com/trends/free-stuff
Wordpress, Blogger: Mobile Themes & Packs
Mobile Considerations
• Easy access to most popular information• Usability• Flexibility for multiple devices• Clear Navigation• Speed of site• Remember logins• Easy to update/maintain• No Flash• Mobile/Desktop View Option on page
Use QR codes to promote
mobile services
Handouts
Flyers
Contact Info
Other QR Code ideas …
ID Badge
Posters
Books
Office Door
QR (Quick Response) codes can help guide mobile users in your physical spaces come visit
your digital library spaces.
QR Generators and Readers
• BeeTagg QR Generator: http://generator.beetagg.com/
• BeeTagg Multicode Reader: www.beetagg.com/downloadreader
• Google URL Shortner: http://goo.gl/
• ZXing Project: http://zxing.appspot.com/generator/ [Can generate codes for calendar events, contact information, email address, Geo location, phone number, SMS, text, URL, and Wifi network.]
Solutions to common challenges in mobile development.
Challenges and Opportunities
Challenges: small screen size difficulty of data input user agent (browser) inconsistencies markup rendering
Opportunities: location specific data on-the-go messaging voice communication
Source: (Moll, 2007, p.21)
Testing and validation
Page Speed in Firebug
Pay Attention To Other Industries
Calvin Klein using QR codes
http://www.mobilebehavior.com/
Personal iPhone stations at Japanese Burger Kings
http://www.mobilebehavior.com/
Space Builder - A mobile scanner app that allows users to create their own catalogs and custom views as they shop.
http://www.mobilebehavior.com/
Library of Congress ‘Passport to Knowledge’
“There were a couple of really interesting overall themes in the Future of Retail report that led us to this concept. One was the portability of the retail experience – whether that’s portable fixtures within a space, hitting the road with a portable store, or the technology to create a retail experience virtually anywhere.
via PSFK: http://www.psfk.com/2010/06/sqft-wieden-kennedy-new-york-responds-to-psfk-future-of-retail-report.html#ixzz1RnvDGnNs
The Future of Mobile App Development?
http://appinventor.googlelabs.com/about/
http://holykaw.alltop.com/goodbye-wallets-infographic?tu2=1
Augmented Reality
• Red Laser• AroundMe• Layar• Wikitude
Photo from http://www.mobilebehavior.com/2010/10/07/augmented-reality-rogue-art-exhibition-at-moma/
library advocacy, librarian as app, fingerprint-proof touch screens, face recognition, voice capabilities translation, VoIP, Foursquare Voice, in-car systems, Vivox etc.), near field communication push technologies, augmented reality and reference, mobile browsers, text-to-speech, speech-to-text, humanity, culture, dialogue, Payments, Geo-fencing marketing, App to Person Messaging, Person to App Messaging, Group Messaging (Beluga, GroupMe), Directions/Maps, SPAM/Malicious apps! …
The futureCorning vision
Contact InformationDiana Silveira
Novare Library Servicesdiana@novarelibrary.com
877.813.9638www.slideshare.net/dee987