Integrated Social Media Strategies

To Drive

Awareness,

Attendance & Post Event Interaction

Jeff Hurt VES11b

1) Identify three reasons why people join social networks.

2

3

2) Identify

ways to drive

awareness,

attendance &

interaction

4

Why do

peoplejoin socialnetwork

s?

5

Number 1

Reason: Identity

!

6

Number 2

Reason:

Connectio

ns

7

Number 3

Reason:

Communit

y

Forcing

traditionalmarketing strategies

ininto social

platforms =

About pull strategies, opt-intwo way conversations

Twitter

Account

Twitter

AccountTwitter

Hashtag

Twitter

AccountTwitter

HashtagTwitter List of

Speakers

Embed Twitter

widget on web,

blog

on web,

blogOnsiteTweetu

p

on web,

blogOnsiteTweetu

p

16

Tweetdec

kjoin socialnetwork

s?

17

join socialnetwork

s?

18

19

Hootsuite

20

wthashta

g

Contract

SpeakersTwo blog

posts

Contract

SpeakersTwo blog

postsPre, post

Webinar

Contract

SpeakersBlogtalkradio

Interview

Contract

Speakers

Tweetcha

t

Blogtalkradio

Interview

Contract

SpeakerseNews

article

Contract

Speakers

Magazine

article

eNews

article

Contract

Speakers

Short video

clip

Contract

Speakers

Short video

clipRecord in

Skype

YouTube Conference

Page

Facebook Page

Facebook PageFacebook Event

Facebook PageFacebook Event

LinkedIn

Event

Facebook PageFacebook Event

LinkedIn

EventLinkedIn

Discussion

Social Badges

Almost.a

t Content

aggregator

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@JeffHurt