GTMTraining.com

Scroll Tracking with Google Tag Manager

(new version of GTM)

presented by Julian Juenemann

I’ll show you how to get these

metrics

brought to you by….

http://gtmtraining.com/youtube

Scroll Tracking with GTM

1. Fire a dataLayer event upon scroll

(Custom HTML)

1. Pickup dataLayer values with GTM

1. Forward them onto Google Analytics

Note: jQuery required

Event Listener

dataLayer

Marketing Tool

Implement event Listener

http://scrolldepth.parsnip.io/

implement in GTM as customHTML

Implement the script as

an Event Listener

Pickup dataLayer Eventspick up values from the

dataLayer via Variables

mirror the dataLayer Values

when entering them as

Variables in GTM

create a tag triggered by the

dataLayer event and send the

data on to Google Analytics

Too fast?

Watch the video here:

http://youtu.be/UoOh58pvqG4

GTMTraining.com

learn Google Tag Manager!