Post on 07-Jan-2017
Inspiring Consumer Behavior Change: How to Shape Shopping and Consumption Behavior
Sille Krukow@sillekrukowChief Behavioral Designer
Krukow
DESIGNING SUSTAINABLE BEHAVIORS
SILLE KRUKOW Leading Nudge & Behavior Design Expert
Founder of KRUKOW Behavior Design Team
Make right decisions easy KRUKOW
90% behavior is automatic
Surroundings Instincts Biases
KRUKOW
Choice architecture KRUKOW
Two focus areas KRUKOW
Applied behavioral science KRUKOW
Visual directions Priming
Give good directions KRUKOW
LEFT
KRUKOWChange best practice
KRUKOWChange best practice
KRUKOWEffect
79%
KRUKOWAdded values
-31% -11%
Applied behavioral science KRUKOW
Visual directions Priming
Implementing ambitions KRUKOW
Introducing priming KRUKOW
Practical example
83%
KRUKOW
Added value KRUKOW
Make right decisions easy SUSTAINABILITY
www.krukow.net