Post on 03-Sep-2020
INSPIRING
CONSERVATION STEWARDSHIP
NACD Regions: Pacific
36-48 Inches of Rain Annually
37% of the Livestock in Puget Sound
the problem
Poll Everywhere Instructions
Take Out Your PhoneStep 1
To get started, text 22333 the message “whatcomcd”
Step 2
Text responses to questions as they are presented
Step 3
Message rates applyYour phone number will NOT be tracked
Community Partners
Whatcom Conservation District
Whatcom County Public Works
Whatcom County Health Department
City of Lynden
City of Blaine
Drayton Harbor Community Oyster Farm
Drayton Harbor Oyster Company
Watershed Improvement District
Nooksack Indian Tribe
WA State Department of Health
WA State Department of Agriculture
WA Department of Ecology
Knowledge &
Awareness
Financial Incentives
Regulatory Backstop
Target Action: Request Technical Assistance
TRADITIONAL VOLUNTARY INCENTIVE-BASED PROGRAMMING
Adapted from Everett Rogers, Jay Kassirer, Mike Rothschild, Dave Ward, Kristen Cooley.
Survey Community
Needs
Livestock Specific Focus
Groups
Adapt Programing
Social Marketing Research
Trust in the Science
Trust in the Practices
Trust in the Messenger
Barriers to Requesting Technical Assistance
One-on-one Technical Assistance
Audience Specific Workshops
Personalized Multi-media
Farm Specific Events
Direct Mail/Newsletters
Information/Awareness by mass media
2 3
2226
94
83
0
10
20
30
40
50
60
70
80
90
100
2013 2014 2015 2016 2017 2018
Par
tici
pan
ts R
eac
he
d
Voluntary Requests for Farm Planning Services
Drayton Harbor ~ 810 acres
Birch Bay ~129 acres
Goal:
Improve Water Quality
Normalize conservation
behaviors
Use trusted sources of
information
Build trust through
relationships
Personalizegovernment
Build trust through
transparency
Use incentives specific to
target behavior
Build trust through
transparency
Normalize conservation
behaviors
Normalize Conservation
Behaviors
Personalizegovernment
Build trust through
relationships
Mcallister’s Family FarmAlpaca and HorsesPasture RotationRoofwater ManagementNative Shrub Planting
Normalize Conservation
Behaviors
Use Trusted Sources of
Information
Visibility at Community Events
Build trust through
transparency
2016 2017 2018 2019
NormalizingConservation
Behavior
Build trust through
relationships
Personalize Government
Whatcom Farm Speaker Series
NormalizingConservation
Behavior
Personalize Government
Use Trusted Sources of
Information
Whatcom Farm Speaker Series:Recipe for Success
Invite Audience Specific Expert
Build connection to Conservation Practices
Support a Panel of Cooperators
Provide a relaxed atmosphere
NormalizingConservation
Behavior
Personalize Government
Use Trusted Sources of
Information
Guest Speakers for Livestock Groups
Use Trusted Sources of
Information
Build trust through
relationships
Normalize Conservation
Behavior
Reimburses 75% of the actual installation cost
Up to $3,000 for eligible practices
FREE Giveaways
Use Incentives Specific to
target behavior
Normalizing Conservation
Behavior
REBATES Program
Use Incentives specific to
target behavior
Normalizing Conservation
Behavior
Portage Bay Goal ~800 acres
Takeaways for success
Know your audience: The Who and the Where
Peer-to-peer communication build social norms
Build relationships with trusted sources of information
Find gateway incentives
Multiple & diverse opportunities to engage
Thank you!
Aneka Sweeney M.Ed.Education & Outreach Coordinator
Whatcom Conservation District
Email: asweeney@whatcomcd.org Office: 360-526-2381 x103
Whatcom County Whatcom Conservation DistrictPollution Identification and Correction Program
Cost Share Program
Poll EverywhereInstructions and Demonstration
Partnering with Leaders in the Community
Use Trusted Sources of
Information
Normalizing Conservation
Behavior