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Changing the Tire While DrivingThe Brunswick Framework for Big Data Implementation
Tuesday, May 19, 2015
Blake Abercrombie, Big Data Manager, Brunswick Corporation
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Brunswick – Market Leader in Marine, Fitness, and Billiards
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Changing the Tire While Driving
“Executing While Strategizing”
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Changing the Tire While Driving
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Today’s Goals
1 Make You Captain Impossible!
2HAPPINESS
danger
3 Steer Analytics to a Street Near You
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1 Executing
2 Strategizing
3 Final Advice
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1 Executing
2 Strategizing
3 Final Advice
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Build the Foundation
Team Formation
Education
Process & Tools
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Develop the Approach
Ramp Up
• Form Team• Organize • Determine
Approach• Educate
Technology
• Landscape• What is
possible?• Technology
Matrix
Business
• Elicit Pilot Ideas
• Pilot Scoring
• Delve into Data
• Dive into business process
Execute Pilot
• Choose Pilot
• Choose Vendor(s)
• Execute• Document• Lessons
Learned
Roadmap
• Define “As Is” & “To Be”
• Analyze Gaps
• Build Processes
• Measure Value
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Big Data Landscape
$32.4 B THROUGH 2017
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How Do You Eat An Elephant?
Storage ETL Analyt ics Visual i zat ion
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Pilot
Objectives:1. Understand the landscape 2. Test tools 3. Gain insight into big data
processes and skill sets needed
4. Transform learnings into a roadmap
5. Create value!
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Pilot Process
2015Week 1 2 3 4 5 6 7
5/11/2015 5/25/2015Elicit Pilot Ideas from Business
5/26/2015Score Pilot Ideas
5/29/2015
6/1/2015Plan Pilot Project
6/5/2015
6/8/2015 6/19/2015Execute
6/20/2015 6/27/2015Present Findings
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Brunswick Pilot Approach
1,000 Variables
44
DATA 3 UNIQUE APPROACHES
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1 Executing
2 Strategizing
3 Final Advice
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Strategy
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6 Dimensions of the Roadmap
Tools Data Scope
Talent Methodology Governance
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Roadmap
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Beyond the Pilot
Centralized Projects
Operational Projects
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Beyond the Pilot Charter Whitepaper
Relationships Data Discovery Lab
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1 Executing
2 Strategizing
3 Final Advice
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Big Data Buzzword
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Wear the Suit and Hoodie!
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We Are All in Sales
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Visualize Everything
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Get started!
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Challenge To You
Become Captain Impossible!
THANK YOU!
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