10 I!"#$r%&$'!%( M')*!&" fr')

Leonard Schlesinger

12th president of Babson college.

Served as the george fisher baker jr

professor of business administration for 20 years at

Harvard business school. Author of just start.

1. E!&r*#r*!*+r",$# $" % ($f*"-$(( %!. $&" &*%/,%b(*…

The only way to excel at it is practice

2. If 0'+ .'!’& &%-* %/&$'!, 0'+’(( !*v*r /r*%&* &,* *v$.*!/*

That figures out what’s next

3. M1& "+//*""2( b+"$!*""*" *)*r3* From existing ideas

executed better

4. F'/+" '! ")%(( w$!", 43+r* '+& %! $!5#*!"$v* w%0 &' &*"& 0'+r $.*% %!.

Only focus on learning what to do next

5. E!&r*#r*!*+r",$# $" %(w%0" % 3r'+# $!$&$%&$v* -

You can’t do it

alone

6. R*fr%)* 0'+r !'&$'! 'f f%$(+r* - When things don’t work,

you’ve learned something new

7. 6* *""*!/* 'f *!&r*#r*!*+r",$# $" .r$v*! b0 #r'.+/&$v* "&+#$.$&0 -

The willingness to acknowledge what

you don’t know

8. If 0'+ /%!’& #r*.$/& &,* 2&+r* (And you increasingly cant)

T%-* % ")%(( "&*# %" q+$/-(0 %" 0'+ /%! /'!&r'( $&

9. D'!’& '7*"" %b'+& &,* %!%(0&$/" - There’s almost a 100% likelihood that your original

business plan will miss the mark

10. E)br%/* &,* )%!&r% - “I think, therefore, I test”

D*"$r* $" &,* .r$v* 'f %(( /r*%&$v* %!. *!&r*#r*!*+r$%( *!.*%v'r"

Best advice

T' ($"&*! &' &,* 2(( /'!v*r"%&$'!, Just start at

33v'$/*"./')/L*'!%r.-S/,(*"$!3*r

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