Inside Secrets To Int Mkting Ric Vatner

Ric Vatner - www.bacnetwork.com.au

Stop Screaming in The WindStop Screaming in The Wind

The Secrets to Internet Marketing

What is the Social Web

Examples of Social Networks

Web 2.0

Mckinsey Survey

Your future depends on this

What to join next

This is more fun than work

The Why

How to Double Your Sales and Stand Out from your Competitors using Internet Marketing.

The Social Web by definition is:

An online place that people visit to meet, discuss, hash out, vent, and share their thoughts, comments and opinions.

The Social Web: A network that is an open, global, data sharing network which instead of linking documents links • People, •Organizations, and

•Concepts.

Who Uses Facebook?Who Uses Facebook?

Who Uses MySpace?Who Uses MySpace?

But Let’s start at the beginning…But Let’s start at the beginning…

Traditional marketing methods of spreading the word are no longer very effective.

These methods include • Television, • Magazines, • Newspapers, Local & National • Radio, • Direct mail and • Billboards.

Today’s market is so fragmented no one form of media can now reach all your target market and the people you do reach, ignore your advertising.

You need to aggregate your customers by:-

Being where they are Providing compelling content Taking them to where you are Providing compelling content Enlisting their help

Once you know “Who” It is much easier to know “What”

Then concentrate on “How”

One thing there is agreement on:

Content is more important than it’s Container

Interactivity gives members more reasons to come back often

The more a person uses the community features of a site [interactive features such as message board, blog and forums], the more that person tends to visit it and to make purchases there

Users who contribute or post messages: Visit sites more than nine times as

often as nonusersRemain twice as loyal Buy almost twice as often. Even users who read community

exchanges but don’t contribute to them are more frequent visitors and buyers.

Web 2.0 Technology is being used– You Can Use It to Increase the number

of Visitors to your web site & Your SalesBig Companies Looking for places to

Advertise where they can get better results (i.e. better communication)– You Can Benefit from This if your site is

popular and “sticky”

Optimum Target a PR of 4 or Above– Sponsorships – e.g. sponsor online event– Blogs – provide huge opportunities for advertising *– Forums - provide huge opportunities for advertising *– Banner Adverts – Google Adwords, Kontera & More*– Ads in your Podcast or Videos – Make Sales of Digital Products– Sell Ads in your email Newsletter– Live Streaming of sponsor Radio Station

Sell Your Own Products or Services

Ask Me About Our range of Digital products You can sell

Get your Web Site, Blog and Forums Fully Functional with Quality Content

Add additional Web 2.0 functions Make Sure it is Focused Get to Know Your Market Build a Quality Mail List Start Promoting Your Web Site Online and Offline SEO to Raise Page Rank **Social Media Marketing & Social Networking**

Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.

Winston Churchill

Inside Secrets To Int Mkting Ric Vatner

Technology

Transcript of Inside Secrets To Int Mkting Ric Vatner

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