Inside eCommerceMicksGarage.com Masterclass

April 15th 2014The Gibson Hotel, Dublin

contact: john@insideecommerce.iewww.insideecommerce.ie

Inside eCommerce: Supported By

MicksGarage.com

MicksGarage Key Metrics Procurement Fulfillment Customer Service

Key Metrics : P&L1. Cost of Product2. Unit Ship Cost3. Unit Ship Accessory

Cost4. Margin

Key Metrics: P&L Zooplus.de

Key Metrics: Trading1. Orders2. AOV3. Conversion Rate CVR4. Margin

Key Metrics: Trading per Channel1. Orders2. AOV3. Conversion Rate CVR4. Margin

Key Metrics: Reporting1. Expose Data2. Share Tools3. Drive Insights

Procurement : Materials• Buy Right – Sell Right• What is not on the product cost / Discounts• Where is the marketing support• Share data – promote open relationship• Purchase the entire product – data

Procurement : Materials• Supply chain dependant• Stock / virtual stock• Ring fencing / Exclusivity• Global Market

Carraige: In / Out

Shipping kills

margin!

Carriage: Out• To free ship or not to free ship• Product / AOV / Margin Service level dependent• Free shipping over…• Standard vs Priority• Trend away from free shipping• Click & Collect• Know the unit cost – analyse statement

Carriage: MicksGarageAn PostInnovative Service offerings• Domestic Tracked• UK Tracked• EU Small Parcel• IBMS• Click & Collect• Integrated WMS Label print• Stamp machine• Return Labels• Account Management

Unit Ship Additional CostPackaging• Reuse • Branded Boxes• Branded Bags

Freight In• Shipper eg Expeditors

P&L: Above the line• Buy Right• Unit Costs – Measure• Influencing factors

Customer Service• Measured– NPS / Scorecard– Volume levels– => Product Level

• Integration– Order Platform

Customer Service

• 7-Day Customer Service• eMail / Chat / Phone /

Facebook / Twitter / Blogs• Deliver a uniform experience• Unified Platform• Training - Experts

MotoToro.com