Innovative Business Models for Traditional

Content Industries

Steve Klabnik

Why?

Startupvs

Lifestyle

“two way street”

http://remix.nin.com/

ARG

Radiohead

300,000 = two days

MORE MONEY!

3,000,000 units1,750,000 physical CDs

Freemium

true value

experience

moves you

Derek Sivers

“Emphasize meaning over price = More paid sales”

$300/night

Say to the audience, “It's really important to us that you have our CD. We worked so hard on it and are so proud of it, that we want you to have it, no matter what. Pay what you want, but even if you have no money, please take one tonight.”

Mention this again before the end of the show, adding, “Please, nobody leave here tonight without getting a copy of our CD. We've shared this great show together so it would mean a lot to us if you'd take one.”

$1200/night

Double attendance

Kevin Kelly

“1,000 True Fans”

“distributed patronage”

Wrap Up:

•Think value add!

•Look to other industries

•Think outside the box

•Focus on building True Fans

•Make it easy to support you!

Steve Klabnik

steve@steveklabnik.comhttp://steveklabnik.com

http://blog.steveklabnik.com@steveklabnik

Links

•http://www.billboard.biz/bbbiz/content_display/industry/e3id98ddd2a7feb2ad800e58a6a9d37d36d

•http://remix.nin.com

•http://www.prefixmag.com/news/in-rainbows-sales-stats-revealed/22365

•http://sivers.org/livecd

•http://www.kk.org/thetechnium/archives/2008/03/1000_true_fans.php

Credits

•http://www.flickr.com/photos/helenzhang/3471300822/

•http://www.flickr.com/photos/kellan/3790825725/

•http://www.flickr.com/photos/beej/4345619280/

•http://www.flickr.com/photos/rosefirerising/428703735/