Post on 01-Jul-2015
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Digital Media Map 2012
Media Disruption: Endless Market Opportunities
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Innovation in turbulent times
!Sara Öhrvall @saraohrvall
2008
NÄSTA STEG: VAR ÄR DEN DIGITALA
MEDIEKONSUMENTEN PÅ VÄG?
0
10000
20000
30000
40000
50000
60000
70000
80000
90000
Global Mobile App Downloads (Millions)
2008 2009 2010 2011 2012 2013
APPMANIA
BY THE NUMBERS: INFORMATION OVERLOAD
Number of times the average user checks his or her phone per day
150
Focused, rather than distracted, attention Slow media with high quality
INFORMATION VEGETABLES
The Information Diet. Just as junk food can lead to obesity, junk information can lead to a new form of
ignorance. This book provides a framework for consuming information in a healthy way, by showing
you what to look for, what to avoid, and how to be selective. In the process, author Clay Johnson explains
the role information has played throughout history, and why following his prescribed diet is essential in
today’s information age.
“In a world of increasingly overwhelmingly quantities of content, how do we direct our attention to what’s most valuable, not just
what’s interesting and of-the-moment” Mission Statement, Medium
INFORMATION VEGETABLES Case: Snow Fall
OPINIONS ARE ACTIONSWriting that weds reporting about issues with directives for making a difference.
BY THE NUMBERS: SOCIAL ACTION
OPINIONS ARE ACTIONS Case: Causes
LIVEABILITY
“We have changed. We no longer respond well to being told what to buy
or what to do. We are well-informed, empowered and
socially connected. We chose the brands we give our money to, and trust them to
engage us intellectually and to do so with authenticity.“
!
AdAge
NUMBERS ARE THE NEW WORDS
Rise of the data storytellers
BY THE NUMBERS: BIG DATA
Walmart’s database. 167 times the information contained in all the books in the US Library of Congress
Growth of the world’s annual data production by 2020
4300%
2560 TB
When everything is data
YOU KNOW WHO THEY ARE
NUMBERS ARE THE NEW WORDS Case: ProPublica News App
TRANSMEDIA STORYTELLING
Stories are smashing through the screen to engage fans wherever they happen to be, in social media, video games, 2nd screen apps, and even real-life events
TRANSMEDIA STORYTELLING Case: Bear 71
TRANSMEDIA STORYTELLING Case: Haunted
BE HERE NOWA craving for real-life experiences that
demand us to be in a particular place at a particular time.
BY THE NUMBERS
%age of music fans who attended more concerts in
2013
7
20037
BE HERE NOW Case: Pop-Up Magazine
“We decided to launch a magazine that would exist for just one night, live on stage. A live
magazine.”
BE HERE NOW Case: Pop-Up Magazine
CONCEIVED DIGITAL, BORN PHYSICAL
Digital tools used to make and share objects in the physical world.
THE DIGITAL LIFESTYLE TAKES A PHYSICAL SHAPE
HELLO LITTLE PRINTER
PRINT YOUR DIGITAL LIFE
AMBIENT MEDIADigital media delivered in glanceable ways that allow us
to effortlessly get the information we want most.
“Glanceable content enables users to have their heads up and interact with their environment and people around them rather than being immersed into
the operation of their phone.” Marko Ahtisaari, Nokia
THE INTERNET OF THINGS Wearable tech
41% CAGR Growth
SUPER HUMANS GETTING READY FOR
A NEW KIND OF STORYTELLING
AMBIENT MEDIA Case: Google Glass
Digital Media Map 2012
TACK! !!
@saraohrvall
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