Post on 23-Dec-2015
INNOVATION IN THE BEVERAGE INDUSTRY
GLOBAL WATER & BEVERAGE TECHNOLOGY CONGRESS - DUBAI
MARIAM JARRAR
CONSULTANT, MIDDLE EAST, NORTH AFRICA AND TURKEY
2011 NOVEMBER
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WHO IS EUROMONITOR INTERNATIONAL
THE GLOBAL BEVERAGE INDUSTRY
GLOBAL DRIVERS FOR INNOVATION
KEY LEARNINGS
Q & A
INNOVATION IN THE BEVERAGE INDUSTRY
OBJECTIVES
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INNOVATION IN THE BEVERAGE INDUSTRY
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WHO IS EUROMONITOR INTERNATIONAL
THE GLOBAL BEVERAGE INDUSTRY
GLOBAL DRIVERS FOR INNOVATION
KEY LEARNINGS
Q & A
INNOVATION IN THE BEVERAGE INDUSTRY
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GLOBAL SALES BY REGION AND BEVERAGE TYPEINNOVATION IN THE BEVERAGE INDUSTRY
2010 Off-trade volume mn litres
445 bn litres 445 bn litres
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HOW MUCH DID WE DRINK IN 2010?INNOVATION IN THE BEVERAGE INDUSTRY
In 2010, 445 billion litres of soft drinks were sold globally which equates to 65 litres per head!
Off trade volume 2010 litres per capita
North America
Western Europe
Australasia
Latin America
Eastern Europe
Asia Pacific
Middle East and Africa
0 50 100 150 200 250 300
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WHAT DO WE DRINK MOST, WHERE IN THE WORLD?INNOVATION IN THE BEVERAGE INDUSTRY
Off trade volume 2010 litres per capita
World Asia PacificAustralasia E EuropeL AmericaMENA
N America W Europe
Bottled Water 26.0 12.8
19.9
39.1
56.5 9.3
77.8
92.3
Carbonates 23.0 5.9
74.2 32.9
72.7 13.0
114.7
49.3
Concentrates 0.4 0.1
5.2
0.5
1.1 0.4
-
1.8
Fruit/Vegetable Juice 8.5 5.0
30.3
18.8
9.6 3.3
33.2
22.8
RTD Coffee 0.6 1.0
5.6
-
- -
0.6
0.2
RTD Tea 4.1 5.6
1.2
2.7
0.7 0.1
7.7
4.8
Sports and Energy Drinks 2.0
1.1
7.5
0.9
1.6 0.2
17.4
3.5
Asian Speciality Drinks 3.0 5.3
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WHO IS EUROMONITOR INTERNATIONAL
THE GLOBAL BEVERAGE INDUSTRY
GLOBAL DRIVERS FOR INNOVATION
KEY LEARNINGS
Q & A
INNOVATION IN THE BEVERAGE INDUSTRY
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WHAT DRIVES INNOVATION GLOBALLY?INNOVATION IN THE BEVERAGE INDUSTRY
Drivers for Innovation
Economising
Premiumisation
Packaging
Sustainability
Health and Wellness
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HEALTH-POSITIONED BEVERAGE TREND A DOUBLE-EDGED SWORDINNOVATION IN THE BEVERAGE INDUSTRY
Consumer interest in health and well-being is creating strong volume growth opportunities
Al Ain: vitamin enhanced water (Wow)
The Berry Company, UK imported
Masafi: focusing on 100% juice
Powerhorse: energy Cola drink
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FUNCTIONAL DRINKS OUTPACE GLOBAL SOFT DRINKSINNOVATION IN THE BEVERAGE INDUSTRY
Off trade volume growth 2010-2015
Perc
en
tag
e G
row
th
Mid
dle Eas
t and
Africa
Asia P
acifi
c
Latin
Am
erica
Wor
ld
Easte
rn E
urop
e
Wes
tern
Eur
ope
Austral
asia
Nor
th A
mer
ica
0
5
10
15
20
25
30
35
Sports and Energy Drinks Soft Drinks
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ECONOMISING, VALUE FOR MONEYINNOVATION IN THE BEVERAGE INDUSTRY
Global private label share is on the rise
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ECONOMISING, VALUE FOR MONEYINNOVATION IN THE BEVERAGE INDUSTRY
Argentina3-litre HDPE bottle in juice drinks
February 2009
Citric Chey’s launch follows a successful 3-litre launch in 100% juice and serves to take share from the liquid carton’s monopoly position.
Canada 3.8-litre PET bottle launched in juices
August 2010
Fruitopia is a well-known brand from The Coca-Cola Co and considered to do well following a trend in
Canada towards juices retailed in economically-priced, larger bottle sizes.
Bulk size beverage launches appeal to cost-conscious
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0
200
400
600
800
1,000
1,200
1980 1990 2000 2010 2020 2030
'000
Population Aged 0-14 and 65+1980-2030
Population aged 65+ Population aged 0-14
By 2030 there will be 3 people aged 0-14 to every person aged 65+
INNOVATION – FINDING A NICHE IN THE MARKET
INNOVATION IN THE BEVERAGE INDUSTRY
Identifying the emerging demographic in the UAE
Date milk smoothie Barakat
Bottled water Al Ain
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15 INNOVATION – VISUAL DIFFERENTIATIONINNOVATION IN THE BEVERAGE INDUSTRY
Building strong brand identity
Ingredient enhancement
Standout designs & use
of colour
Hungarybe! BEAUTIFUL
Innovative Beverages Kft
Functional bottled water2010
PolandGorska Natura
Pepsi-Cola General Bottlers Functional
bottled water2010
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WHO IS EUROMONITOR INTERNATIONAL
THE GLOBAL BEVERAGE INDUSTRY
GLOBAL DRIVERS FOR INNOVATION
KEY LEARNINGS
Q & A
INNOVATION IN THE BEVERAGE INDUSTRY
© Euromonitor International
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2010-2015 Off-trade volume growth
FUTURE GROWTH PROSPECTS
Perc
en
tag
e G
row
th
Asia
Pacifi
c
Austr
alas
ia
Easte
rn E
urop
e
Latin
Am
eric
a
Mid
dle
East a
nd A
fric
a
Nor
th A
mer
ica
Wes
tern
Eur
ope
0
1
2
3
4
5
6
7
8
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18INNOVATION IN THE BEVERAGE INDUSTRY KEY LEARNINGS
Shift towards health and wellness
Emphasise unique ingredients
Look for a niche in the market: find new usage occasions
THANK YOU FOR LISTENING
ANY QUESTIONS?
MARIAM JARRARCONSULTANT, MIDDLE EAST, NORTH AFRICA AND TURKEYMARIAM.JARRAR@EUROMONITOR.COM
EUROMONITOR INTERNATIONAL - DUBAIF- WING OFFICE 606-607DUBAI SILICON OASIS (HQ)