The Value of Innovation Awards

Do you think Awards add value?

“Ad festivals prevent creativity. You’re not doing advertising for six

million people in the street anymore, but for 10 people on the

jury, and for a few clients.”

Dave Trott

“Cannes has become a self-serving fetishisation of the newly possible and the highly improbable.

It’s predictable and formulaic in the extreme. Some traditional media to drive a hashtag to

create a participation movement fulfilled by a drone, filmed in 4K and overlaid with happy

music, and “our best sales results” ever.”

Tom Goodwin Senior VP - Strategy and Innovation

Havas Media, New York

“I'd rather see a festival packed full of amazing ideas (big or small) than an awards show that

lauded the, as you mentioned, "terrible" commercials…"

Mikepearson85

Inspiring?

Do’s and Don’ts

DON’T

Do work just to win awards

DO

Deliver innovative work for brands where PR coverage is one of the key

KPIs provided it is in line with their brand value

DO

Have your own agency budget to help make brilliant work even

better

DON’T

Just focus on the innovation category

DON’T

Just focus on Cannes Lions

DO

Spend time looking at the work and let it inspire you to do better

Do you think Awards add value?

Awards are flawed, full of scam and ultimately reward work that only the

advertising industry marvels in

Awards may be flawed but celebrating innovation is what is going to inspire us to

drive our industry forward

#youdecide

Wednesday 15th JulySapient Nitro, Londonhttp://goo.gl/tekK6H

For Agencies & Brandshttp://goo.gl/8EeeIG

@yellif daniele@creativesocial.com daniele@wearemutant.com