Transcript of Innovation Adoption The Digital Book By: John Richbourg (Storyboard Work in Progress)
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- Innovation Adoption The Digital Book By: John Richbourg
(Storyboard Work in Progress)
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- The Digital Book Also known as the electronic book, or E-book,
this innovation is the digital form of a text or image-based
publication and readable on computers or other digital
devices.
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- Innovation of the Digital Book Books have been accepted forms
of information since The first use of Gutenbergs press in 1440.
Knowledge
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- Flash forward to 1930 with the introduction of the first
paperback book to the American public. Persuasion
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- In 1971, Michael Hart used $100,000.00 worth of computer time
with a Xerox Sigma V mainframe computer. He decided that the
storage, retrieval, and searching of what was stored in our
libraries would be the greatest contribution of computers. The
first "e-book" was createda copy of the Declaration of
Independence. This sparked the beginnings of Project Gutenberg.
Decision and Implementation
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- Today Project Gutenberg distributes 20,000 free texts and more
than 100,000 titles available through partners. Over 3,000,000
books are downloaded each month to avid readers. The major
differences are text format and text readers. Confirmation
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- Innovation S-Curve For Digital Books 1971 19871990 1992 1993
1994 1998 1999 2000 2001 2004 2007 2008 2009 The digital book
industry has grown with the computer industry, becoming more
prevalent and popular over time. Tremendous growth in the digital
book industry was seen at the turn of the century, as multiple
formats, readers, and the inclusion of publishing companies were
introduced to the industry and the reading public.
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- Innovation S-Curve For Digital Books 20 th Century Timeline
1971 Michael Hart started Project Gutenburg, a non-profit project
to establish a public library of more than 10,000 electronic books
in plain text and available for download. 1987 - Eastgate Systems
published its first hypertext fiction work: "Afternoon", by Michael
Joyce, available on floppy disk. 1990 - John Galuskza, with
Serendipity Systems, created an ebook display program called PC-
Book featuring numbered pages and bookmarks. 1992 - DOS-based
ebooks were converted to Windows-compatible editions. 1993
BiblioBytes, the first company to create a financial exchange
system for the net introduced a website to sell ebooks over the
internet,. 1994 - The format in which ebooks were published changed
from plain text to HTML. 1998 - NuroMedia released the Rocket, the
first handheld ebook reader. 1999 - Simon & Schuster became the
first trade publisher simultaneously to publish titles in print and
ebook formats (ibooks). Net Library was launched, giving access to
ebooks online to library patrons who have the Internet. 2000 - The
free software (Glassbook ebook) reader for PC is introduced.
Microsoft also launched the Microsoft Reader for ebooks, with
Microsoft and Amazon joining to market ebooks and readers to the
public.. Many popular authors began using the ebook format to
increase sales. Stephen King published the novel Bag of Bones
exclusively on the Internet
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- Innovation S-Curve For Digital Books 21 st Century Timeline
2001 Adobe launched an updated Glassbook reader. Multiple
publishers (Random House, HarperCollins, Time Warner, and Penguin)
started their own ebook imprints. 2004 The Google Print Library
(later named Google Book Search) was launched as a joint venture
with major libraries to scan books. 2007 The Amazon Kindle and the
Reader Digital Book (PRS-505) by Sony are introduced as the latest
electronic book readers. 2008 - Google settles a major lawsuit with
publishers, allowing it to show up to 20% of a text online without
charge and make the entire book available online for a fee. Entire
public domain books are available in digital form at no charge to
the customer. The Stanza ibook reader for the iphone and ipad are
fielded by MacIntosh (Apple). 2009 Book marketer Barnes and Nobles
introduces the Nook ebook reader to compete with the Kindle.
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- Current E-readers becoming more popular with the public are the
Amazon Kindle the Sony PRS-500 and the Barnes and Noble Nook.
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- Why an Electronic Book? The needs answered by this innovation
were partially environmental, academic, and cultural.
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- Environmentalists applauded the introduction of digital books
as a way to slow tree harvesting for paper.
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- Educators saw the E-book as an opportunity to have out-of-date
texts replaced with a real- time device that would make learning
more relevant to students.
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- Innovators and early adopters of the digital book are expected
to be newer members of the teaching community and those that
embrace change and self-improvement.
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- Laggards, or those that would reject the digital book or any
other innovation, could be teachers who are comfortable with their
current situations and avoid change.
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- Strategies for the adoption of the digital book by laggards
could include monetary incentives for those who make the adoption,
special training sessions to preclude perceived problems, and the
issue of a reader and software for the personal use of the
instructor.
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- Attributes to facilitate adoption of the digital book include
connectivity, flexibility, expense in comparison to printed
volumes, and real- world time and relativity to subject
matter.
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- Cultural needs were answered by giving individuals and groups a
means to share information and works of art in real-time.
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- Research The first digital book was developed by Michael Hart
as Project Gutenberg in 1971.
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- The first e-books were produced for limited audiences focused
on special interests.
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- Multiple formats and diverse readers fragmented the E-book
market.
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- In the 1990s, more information was added to electronic
libraries for digital books.
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- In 1998, Public Libraries began issuing free digital books in
lieu of more traditional bound volumes for selected texts.
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- Development Initial target for the digital book was the
computer using American public
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- Major problems included the varied formats of media and
readers, and the reticence of the American public to replace
traditional texts with digital copies.
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- Commercialization Numerous manufacturers and marketing
companies are now fielding the digital books and readers for
consumption by the American public.
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- Like anything else, it may be wise for the consumer to wait for
the price to decrease while quality and functionality increase in
the digital readers currently being marketed.
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- Implementation within the District A centralized approach for
adoption and implementation of this innovation within our school
district is the best approach. Key change agents will be members of
the School Board, the district Superintendent, and members of the
Office of Instructional Technology The digital Book has not yet
critical mass in society. This innovation should be introduced to
school administrators and technology teachers by the Office of
Instructional Technology. These school personnel would then take
steps to prepare the introduction of the digital book to each
school faculty.
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- As we move further into the 21 st century, our need for larger
amounts of current information will become more important. We must
continue to prepare our students with the best materials and tools
available. Digital books answer both of these requirements while
making our district more competitive with other districts.
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- References To be added later