Initial Presentation - Web Trails

Simone Griesmayr

Graz University of Technology

simone.griesmayr@student.tugraz.at

April 14, 2016

Simone Griesmayr (TUGraz) Web Trails April 14, 2016 1 / 5

What are Web Trails?

Categorical state sequences like:Click trails on WikipediaPlaylists on last.fmReviews on Yelp

Reviews on YelpEach restaurant review is a stateWeb trail is the sequence of restaurant reviews

Simone Griesmayr (TUGraz) Web Trails April 14, 2016 2 / 5

Hypothesis about human trails

Simone Griesmayr (TUGraz) Web Trails April 14, 2016 3 / 5

Yelp Dataset

2.2 million reviews

552 000 users

77 000 businesses

Simone Griesmayr (TUGraz) Web Trails April 14, 2016 4 / 5